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"MA Seabuckthorn" opens Alipay to enter the beverage industry? The "ecological poverty alleviation mode" behind it is on

via:ChinaZ 站长之家     time:2019/12/19 11:16:36     readed:1539

The first eco product, MA Seabuckthorn beverage, developed on the basis of Alipay's "ant forest" tree, was officially launched. The first listing of 100 thousand boxes of "MA Seabuckthorn" was sought after by netizens.It is understood that behind the hot sale of this bottle of "net red" fruit juice is Alipay's innovative "MA Seabuckthorn ecological poverty relief mode" - relying on over 500 million users of the "ant forest" platform, on the one hand, planting and protecting Seabuckthorn forests, helping the poor areas to achieve sustainable ecological development; on the other hand, protecting the resources of seabuckthorn resources, creating more employment opportunities for the needy people. To achieve "sustainable, participatory and referential" poverty alleviation and income increase.


Alipay said that all costs of "MA Seabuckthorn" would be donated to the "China Poverty Alleviation foundation" for the cost of raw materials harvesting and processing.

90% of the global seabuckthorn resources are distributed in Inner Mongolia, Shanxi, Gansu, Qinghai and other provinces of China, which also happen to be the key areas for poverty alleviation. According to LAN Dengming, a professor at Inner Mongolia Agricultural University, seabuckthorn is a "god-given treasure" for China's poverty alleviation, with high ecological and economic values.

In November 2018, "Seabuckthorn", the first eco economic forest species in ant forest, was launched. Up to now, more than 23.5 million netizens have participated in the planting and protection of seabuckthorn forest - the newly planted area of seabuckthorn in China is more than 90000 mu, while the wild seabuckthorn forest is protected by 20000 mu, benefiting Inner Mongolia, Shanxi and Sichuan. Through the ant forest platform, Alipay is trying to help the poverty-stricken areas to transform the "ecological benefits" of Hippophae rhamnoides forest into "economic benefits".


The picture shows the chairman of ant financialConcurrentCEOJing Xian DongstayQingshuihe County andA farmerPick Seabuckthorn together

"Through a platform like ant forest, the caring people of the whole society who are concerned about green and environmental protection are connected with such a remote mountain area as ours, which really helps us turn the" golden fruit "in the mountains and deep ditches into" golden ticket " Yunlinqiong, Secretary of the county committee of Qingshuihe County, Inner Mongolia, said with emotion.

The first batch of listed raw materials of "Ma Seabuckthorn" were collected from the "wild Seabuckthorn reserve" of more than 20000 mu established by ant forest in Qingshuihe County. Some local farmers can harvest Seabuckthorn for a month and a half, and their income can reach more than 30000 yuan, 8 times of the annual income from planting.

As the vice chairman of Alibaba poverty alleviation fund, Jing Xiandong, chairman and CEO of ant financial services, said: "Ma Seabuckthorn ecological poverty alleviation model" is planned to be copied and promoted to more poor areas in the future, continue to give full play to Alibaba's resource advantages in e-commerce, technology and other aspects, improve the ecological brand value of poor areas and help upgrade relevant industrial chains, so as to re-establish the income of ecological products Inject ecological protection and high-quality development into these areas.

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