Last year, BOE took the position of the world's largest LCD TV panel (the largest share of shipments). However, in the situation of LCD overcapacity and low profit margin, BOE also increasingly focuses on OLED flexible panel.
According to South Korean media, the OLED screen in Beijing-Oriental is set to kick off against Samsung from 2020 to 2021
JingDong's biggest challenge to Samsung may lie in Apple orders, and once the yield meets Apple's requirements, it will lock in a place for iPhone suppliers, starting as soon as 2020.
South Korean analysts even predict that in 2021, BOE will ship 45 million OLED panels and 26 million LGD for iPhones. Of course, Samsung will still keep a large number of iPhone orders, but the magnitude has dropped to 150 million yuan from 230 million yuan last year.
Obviously, if it can be favored by apple, the quality of BOE OLED screen will certainly stand the test, and the reputation in the industry will be further improved in the future.