Alibaba announced that Taobao will become the exclusive e-commerce partner of 2020 Spring Festival Gala, which will bring the largest exclusive e-commerce subsidy in the history of Spring Festival Gala. It is reported that the 10 billion subsidies of the grand new year's Eve gathering will bring 1 billion subsidies, and the total amount of subsidies during the Spring Festival will reach 2 billion; meanwhile, Taobao will empty the shopping cart for 50000 consumers.
In addition, Taobao will create the first cultural derivative for the Spring Festival Gala - "reunion bowl": through Taobao's consumption insight, people's favorite food portraits from all over the country will be painted on the bowl surface, with a price of 199 yuan. During the Spring Festival Gala, there will be opportunities to rob free of charge.
This is the second strategic cooperation between Taobao and the Spring Festival Gala. Taobao has become the only strategic partner in the history of the gala.