On January 13, Hurun Research Institute released the report on brand tendency of China's millionaires. According to the report, electronic products, watches and wine have become the most popular gifts for men among Chinese high net worth people, while cosmetics, jewelry and accessories are the most popular gifts for women. Louis Vuitton replaced apple,It has become the "double crown" brand of gifts for men and women. Huawei is the second Chinese brand in the top ten after Maotai。
The report also shows that,The high net worth people's enthusiasm for the collection of watches has been improved, and the super high net worth people love the collection of watches most. The favorite tea is green tea and black tea, white tea rose to the third place.
In addition, dogs are the most favorite pets of high net worth people. The super high net worth people are more interested in fish farming, and the young people are more interested in cats.
Wechat and headlines have become the main channels for high net worth people to access financial information, and only 30% of them consider buying electric vehicles.
According to the report, there are 33.2 million middle-class families in the mainland, including more than 10 million new middle-class families; there are 1.58 million "high net worth families" with 10 million assets, including 105000 "super high net worth families" with 100 million yuan assets.