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Adhere to the whole category of terminal leading strategy: China Telecom Disclosure 2020 Terminal Development Target

via:博客园     time:2020/1/15 22:31:23     readed:104

Author: Shui Yi

Today, China Telecom holds the 2020 terminal ecological cooperation promotion meeting in Beijing. The conference aims to promote the prosperity of the terminal industry, promote industrial ecological cooperation, and discuss the industrial development plan in 2020.

At the meeting, Chen Wenjun, general manager of China Telecom Marketing Department, explained the end-of-year development strategy of China Telecom 2020. Mr Chan said China Telecom would adhere to the strategy of leading the whole category of terminals through standard co-promoting, through-through capability platform, full-product integration policy and channel integration sales, complemented by customer service, full channel sales and full business platform, so as to achieve the development goals of 180 million mobile phones,60 million 5G terminals,40 million smart home terminals and 2000 Internet of Everything NB module.

Personal Informatization: enlarge 5g scale

Chen Wenjun pointed out that in terms of personal informatization, we will adhere to terminal leading, realize 60 million 5g terminals, 3 million VR, and provide 15 billion yuan of orange phased resources.

In product strategy, focus on 5G models joint marketing, joint customization of 20 VR terminals, while launching 4G pure VoLTE function machine 3 million, and in 2020 to achieve wearable, Internet of things eSIM national commercial.

In the channel support, the core chain store intensive trading terminal, enhance the integrated marketing service operation capacity; at the same time, strengthen the manufacturer and top retailer channel business and orange staging cooperation, estimated to account for 70%; in addition, the terminal company to enhance the core store and government channel direct trading capacity to achieve 15 million development scale.

In terms of policy incentives, China Telecom launched Orange Phased Incentive for 15 million terminals; at the same time, through the collection of traction, the introduction of mobile phone VR double gift package sales; provide 5 billion yuan channel business terminal sales loans; and the other terminal company NKA collection incentive 300 million yuan.

Family Informatization:

In terms of home informatization, Chen Wenjun said that China Telecom will achieve the development goal of 25 million routers, 9 million cameras and 2 million speakers by 2020.

In terms of product strategy, the router needs to support Gigabit dual frequency, wi-fi6, AP panel, and mesh is required; camera products include outdoor gun machine, PTZ, intelligent doorbell / cat's eye; meanwhile, it supports docking of winglet Butler platform, and non inductive distribution network is required.

In terms of channel service, double dry trillion leads the way and the channel is the main one; 120000 smart home certified engineers are provided to serve the home; and the whole house design and construction, equipment installation and commissioning are provided.

In terms of policy incentives, the company implements the joint customization of two brands, promises sales volume, and carries out large-scale centralized purchase; at the same time, each type of terminal matches 3-5 national standard service packages; and carries out orange stage multi terminal policy support.

Industry Informatization: Promoting the Development of Application Scale in Key Industries

Chen Wenjun pointed out that in terms of industry informatization, 20 million NB connections will be added to achieve breakthroughs in the application of 5g module in four industries. It is understood that by 2019, the number of Nb connections of China Telecom has exceeded 40 million, keeping the industry leading.

In terms of NB modules, focusing mainly on the public utility sector, developing smart water, smart gas and smart fire terminal products, as well as the joint chip module to agree on modules Industry board providing services in a programmer mode and through modules card integrated way to sell.

In the 5G module, focus on HD video, industrial Internet, smart car networking, relay gateway four industries, business opportunities sharing, key industry customer needs list sharing, in addition to the quarterly recruitment of partners, and through the implementation of the project landing.

In terms of resource incentives, China Telecom will provide targeted subsidies of 200 million yuan for customized modules. Meanwhile, four core IOT laboratories of China Telecom will provide testing and evaluation, product development and special consulting services.

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