Home > News content

In 2019, U.S. subscription app revenue reached 4.6 billion US dollars, and tinder became the biggest winner (Figure)

via:cnBeta.COM     time:2020/1/24 8:30:26     readed:553

According to the latest report previously made by app ԡ Annie, a market research organization, the total scale of mobile consumption in 2019 reached 120 billion US dollars, and the two carriages driving the development are the in app purchase of mobile games and the subscription service of non mobile games. Today, another survey organization, sensor tower, released a survey report, showing that the total revenue of subscription applications in the U.S. region in 2019 was 4.6 billion dollars, an increase of 21% compared with 2018 (3.8 billion dollars).

In addition, AppleAccording to the survey of app store and Google play, the total amount of US users' mobile consumption is 24 billion US dollars, while the proportion of subscription revenue is 19%. As pointed out in app Annie's previous report, in sensor tower, it again indicates that the appointment app tinder is the most popular subscription app for us users.

Thanks to Tinder Gold's $14.99 a month and Tinder Plus's $9.99 monthly subscription service, Tinder accounted for 10 percent of revenue in the top 100 applications in 2019, Sensor Tower reported.

Segment consumers' subscription spending in the U.S. app store. Specifically, the report found that users spent $3.6 billion in the top 100 subscription applications in 2019, up 16% from $3.1 billion in 2018. Next to tinder is YouTube. It has broken a $1 billion milestone through in app spending on youtube, including its heavily promoted ad free YouTube premium. However, tinder ranks third on Google play, behind Pandora and Google one (cloud storage across Google platforms).

China IT News APP

Download China IT News APP

Please rate this news

The average score will be displayed after you score.

Post comment

Do not see clearly? Click for a new code.

User comments