According to the latest report of app Annie, in addition to in app purchases in mobile games, subscription revenue of non game apps has also significantly increased consumer spending in the mobile market in 2019, reaching 120 billion dollars in the world last year.Now, new data from sensor tower, an application intelligence company, shows that subscription application revenue in the U.S. grew 21% last year, from $3.8 billion generated by the top 100 subscription applications to more than $4.6 billion in 2019.
These apps account for 19% of the $24 billion spent by U.S. consumers in the Apple App store and Google play in 2019.
Tinder is the best-selling standalone app for 2019, thanks to Tinder's monthly regular subscriptions, such as Tinder Gold's $14.99 a month and Tinder Plus's $9.99 a month, and Tinder also makes 10 percent of the money users pay in the top 100 apps for 2019.
Breaking down consumer subscription spending in the U.S. app store, the report found that users spent $3.6 billion on the top 100 subscription apps in 2019, up 16% from $3.1 billion in 2018. YouTube is the number one subscription app in the United States, followed by tinder. In 2019, YouTube broke a $1 billion milestone in transactions through in app payments, including its heavily promoted ad free YouTube premium. However, tinder ranks third on Google play, behind Pandora and Google one (cloud storage across Google platforms).
Sensor tower points out that Google one's rise to the top of the list in 2019 is also the biggest change in the past few years, usually with dating and entertainment apps at the top.
In the U.S. Google play in 2019, users spent more than $1.1 billion in the top 100 subscription applications on the platform, up 42% from $775 million in 2018.
By contrast, however, the app store still leads in consumer spending at $3.6 billion, compared with $1.1 billion for Google play.
Top-tier apps have attracted most consumer spending, but subscription models have also benefited top-ranked apps. The top 10 subscription apps, for example, grew by 10 percent in 2019, but the 11th to 100th in the same period.
This trend is expected to continue in 2020 and beyond.