Essential, founded by Andy Rubin, the father of Android, launched its first smartphone less than three years ago. However, due to poor sales and mixed reviews, the company has cancelled projects for follow-up models, smart home assistants and operating systems.It was hoped that essential phone would set off a wave in the Android smartphone market, but the latest news is that the company will soon end operations.
Earlier, foreign media exposed Andy Rubin's resignation from Google because of harassment of female employees, which triggered a general crusade. Now, however, the essential company founded by him also faces a regrettable ending.
Based on this, essential wrote in his blog - we made a difficult decision to stop operation and close essential company.
The Essential Phone that users have purchased remains available, but subsequent updates could come to an abrupt end on April 30. The Newton Mail service, which Essential acquired in 2018, will also be shut down together.
A company spokesman said the news would have no impact on Playground Global, which Rubin founded, although the latter shared the same office space with Essential.
A playground spokesman said he was proud to support the essential team despite his failure to succeed in the elusive business sector.
When Essential launched its first smartphone in 2017, its build quality and design philosophy seemed to have good prospects.
Despite struggling with mobile sales and new product development, essential still provides routine support for the first generation models, with three new color options launched six months after the launch.
In terms of software, essential even provided update support on the first day of Android 10 release (September 2019). Unfortunately, we are not able to see more essential products in the future.