Recently, Bloomberg released a report saying that Sony is in a dilemma over the pricing of the ps5. Due to the recent scarcity of components, the manufacturing cost of the ps5 has been pushed to $450. However, it is unlikely that the initial price of $399 will be the same as that of the PS4.
The PS4, released in 2013, actually lost money on the first day of sale. At that time, the material cost of PS4 was about US $381. If considering the operation and R & D expenses, the cost of a single PS4 was much higher than the initial price of US $399.
The cost of ps5 has reached 450 US dollars. If the same pricing strategy as PS4 is adopted, the initial price is set at 479 US dollars. If you don't want to lose money, 499 US dollars is a more practical choice。
On the other hand, the pricing of Microsoft Xbox series X seems to be simpler. The manufacturing cost of this console is slightly higher than that of ps5, but Microsoft has the ability to bear the loss. It will determine the initial price of its next generation console according to the pricing of ps5.
However, no matter ps5 or Xbox series X, it's unlikely to be launched at $399 again. If you want to experience the next generation of hosts, get ready for $500 silver.