After Suning department store invites offline department stores to settle in Suning e-commerce platform, many businesses and brand businesses contact Suning to determine the settled matters. As of February 13, more than 30000 department stores have intended to settle in Suning e-commerce platform, among which 2800 brands, such as file, Chiba, teenie weenie, Qianbaidu, violet and baicaoji, will take the lead in launching on Suning e-commerce platform recently, covering sports shoes and clothing, zhubao, home textile, etc.
During the Spring Festival 2020, in order to cooperate with the prevention and control of new coronavirus infection, department stores and shopping centers all over the country have shortened their business hours and even closed stores to prevent epidemic.
In order to alleviate the difficulty of sales and meet the demand of consumers, more and more department stores are developing
Suning department store related person in charge revealed that at present, more than 30000 department stores intend to enter Suning e-shopping platform. Among them, 2800 brands, such as file, Chiba, teenie weenie, Qianbaidu, violet Baicao, etc., will take the lead in launching on Suning e-commerce platform in the near future, covering sports shoes and clothing, jewelry, home textiles, etc.
It is reported that brands and retailers who have settled in Suning Plaza and Suning department store can also enjoy a series of heavy support policies from the platform after joining the online platform of Suning e-commerce. It includes opening up tens of millions of traffic entrances such as app main station, small program, live broadcast, community, twitter, etc., opening up member resources and businesses sharing marketing, online and offline sharing margin, providing operational loan support, low logistics and storage costs, one-to-one personal service, online operation guidance training and 24-hour response support, etc. Suning e-commerce online platform will provide business support and traffic Support and special services are three aspects to provide security for enterprises.
In the special period, Su Ning Square, Su Ning Department Store, after the rent reduction policy, through the open platform policy to balance the service and security, to help brands, merchants to solve the problem of sales, to achieve flexibility
In fact, in the process of transforming Internet retail, Suning, with the help of online and offline business integration advantages, has rapidly improved the capabilities of innovative product management, enriching user experience, and integrating channel development, forming a complete ecosystem of online multi platform, offline scene, multi format Internet, and full penetration of members, achieving full channel, full scene, full category, and full customer coverage Create a full scene of consumer environment and space, and create a new consumer market.
During the epidemic, Suning invited offline department stores to settle in Suning e-commerce platform, which is helping and empowering more department stores, transforming from traditional retail mode to o2o mode, promoting department stores to break through traditional concepts, and promoting supply chain transformation from digital and experience.