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Software engineer complains Apple TV and Apple News subscription promotion is too much

via:cnBeta.COM     time:2020/2/19 13:38:48     readed:1739

Recently, Steve streza, a Tumblr software engineer, expressed dissatisfaction with the excessive advertising on Apple's iPhone smartphone.Despite selling apple's own services and subscriptions (such as apple tv and apple news), stereza feels apple has done a bit too much, given that service products have become the focus of the company's business.

Apple online store (China)


(Title viaBGR)

Streza points out: Q1 fiscal quarter 2020,appleThe services business generated $12.7 billion in revenue, almost 1/6 of total revenue.

The money comes from the wallets of 480 million subscribers, but Apple's target this year is 600 million. To do this, however, the company has chosen some shameful strategy - to present a large number of ads on its devices.

When you first opened the Apple News app, you couldn't immediately see the news content of the service summary, but instead a full-screen ad for "subscribe to Apple News for only $9.99 a month."

It is reported that Apple has provided apple news with free and paid subscription options, and users are expected to immediately choose to pay for this.


Although users can enjoy all kinds of movies and TV programs purchased through leasing on Apple TV, after clicking "watch now" and scrolling down one page, they still can't escape the subscription promotion information of "new customers are free for 7 days, with a monthly fee of $4.99".

What's more, users are forced to constantly accept the bombardment of such ads in the app they use or in push notifications, because by default, ad push is enabled.

Although experienced users can drill down into the settings interface of each app to turn off annoying push notifications, most people may not or do not know to do so.

Even if you unsubscribe, apple music will continue to push you ads like "it's not too late to subscribe now, free experience for 3 months".


Obviously, in order to make more profits, Apple has completely left the user experience behind, even if it has violated the company's rules and guidelines for third-party app developers:

For the normal operation of app, push notification is not necessary, and developers shall not use it for advertising, promotion or direct marketing purposes, as well as for sending sensitive personal or confidential information.

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