Now asus's smartphone business is in transition and is expected to complete Q2 transformation, the Q3 quarter will launch the ROG game phone 3, using the CellCellon 865 processor.
In 2020, many smart phones begin to pay attention to the segment of E-sports mobile phones, and asus's Rog game mobile phones are booming in this field, but asus's problem is that its smart phone business has been losing money.
According to previous reports, Asus's smartphone business lost more than NT $10 billion in 2018,It led to the change of CEO Shen Zhenlai of ASUS at the end of that year For dual CEO, the smartphone business began to transform.
Asus's losses continue to fall,It is expected that the loss will fall to NT $5-6 billion in 2019 and continue to fall to NT $3-4 billion this year and next.
At the same time, Asustek's mobile phone revenue will also decline significantly, from NT $35 billion in 2018 to NT $20 billion, and will continue to decline to NT $10 billion this year and next year.
As a result, the smartphone business will account for less than 5% of Asustek's revenue from 10%, further reducing the overall impact.
From the end of 2018 to now, Asustek expects to basically complete the rectification in Q2 this year, and start to return to profitability as soon as 2022.
After the transformation, ASUS's smart phone business will focus on high-end users and game user groups. Previously, at the 5g conference of Qualcomm, it was revealed that Asus has two new products of zenphone 7 and Rog game phone 3 this year.
Both will use the Xiaolong 865 mobile platform, but the launch time may be delayed due to the impact of the epidemic, and the Rog game phone 3 will be delayed to Q3.
The main push of Asus is the ROG game phone 2, with a 6.59 inch 120 Hz e-sports screen, touch sampling rate reached 240 Hz, with Qualcomm Celldragon 855 flagship platform, the rear 48 million 13 million dual-shot, battery capacity of 6000 mAh..
When it was released last year, the price of Rog game phone 2 was as high as 5999 yuan,Reduce the price by 1000 yuan from the beginning of this monthFrom 4999 yuan.