Something happened to Tesla again.
Recently, tesla owners posted on microblog that their own domestic tesla Model 3 vehicle controller hardware is HW2.5(hardware 2.5), and environmental information with the list of HW3.0 tagged, Suspected hardware downgrade deceiving consumers。
▲ screenshot of netizen's microblog
Subsequently, Tesla issued an official statement on March 3, saying that because the supply chain has not been improved, there is indeed a mixed installation of hw2.5 and hw3.0 in the domestic model 3 delivered at present. With the recovery of production capacity and supply chain, Tesla plans to replace hw3.0 hardware for the domestic model 3 with hw2.5 controller hardware free of charge.
For a while, this has become the biggest crisis of smart cars.
■ how to confirm your hardware version?
Before discussing this, let's first take a look at how to confirm the hardware version of your Model 3. The simplest of the known differences between HW2.5 and HW3.0 use is to find one
Identification ▲ Tesla System
The other method is relatively complicated. There is a cover plate under the glove box in front of the copilot. Four fixing bolts need to be removed. After opening the cover plate, a white sticker with Tesla logo can be seen near the left side. In the first row of numbers above, if the first 7 digits are 1462554, it means hw3.0. If the first 7 digits are 1483112, it means hw2.5 is installed, which can be Consider contacting Tesla to replace the hardware.
▲ schematic diagram after opening the lower cover plate of Tesla Model 3 glove box
■W2.5 don't worry,
The fundamental difference between the two kinds of hardware lies in the main computing chip. Hw2.5 uses NVIDIA chip, while hw3.0 uses FSD chip developed by Tesla. In terms of data processing capacity, it has increased by 21 times, and the cost has decreased by 20%. This proves that the replacement of hw3.0 with hw2.5 by Tesla is really due to the production capacity and supply chain, not to reduce the cost.
▲ performance improvement of Tesla FSD chip
In the second half of the official statement, Tesla made it clear that the vehicles with FSD suite installed hw3.0 hardware, while hw2.5 and hw3.0 hardware in Tesla's standard autopilot system have the same function performance, and the owners do not need to worry about the difference in the use process.
Tesla's entire official statement can be understood as simply crudely,
▲ Tesla Official Statement
In fact, it's not complicated to replace the hardware, because Tesla's chip itself is a detachable structure, so as to facilitate the later replacement. In other words, the difficulty of replacing the chip for a Tesla Model 3 is not much higher than that of replacing a CPU for a computer.
So for car owners and prospective car owners, if you choose to install FSD, it should not encounter a HW2.5 situation, and if you do not do the selection, although your chip computing power is not so powerful, but to meet the Tesla standard Autopilot computing requirements are basically enough.
And there's an appointment to replace HW3.0 hardware for free, and overall, Tesla's
■ that adorable Tesla, the light is fading
It looks like it's over, but it's not.
If you've learned story of Tesla's boss Elon Musk, it's hard not to be attracted to his personal charm, and I used to be a big fan of him, from the original city news software to the United States
▲ Elon Musk and his Tesla
Because of this, we need to give up some things on the way to realize our dreams. In 2013, Tesla entered China. At that time, only model s was on sale. It was high-end and expensive. Most users were loyal fans of Tesla. As a toy, it can naturally accommodate most of its shortcomings.
Later, Tesla entered a stage of repeated ticket skipping. Model 3, which had been waiting for a long time, didn't start to get the news of domestic delivery until 2018. With the price of the product going down, the user group of Tesla has also changed from the original loyal fans to the ordinary consumers. Because of the halo before, new users expect Tesla to be a nearly perfect car.
Tesla let them down. After attracting a lot of attention through model 3, Tesla had already seen the hope of orders soaring. However, at this key node of gaining more public praise, it did a series of strange things and frequently adjusted prices.
Tesla 2018-2019 partial price adjustment summary
▲ Tesla owner's rights
Such frequent adjustments have an invisible drawback, and users are experiencing a crisis of trust in their brands, making buying cars like buying stocks
After all, Tesla has the same personality as Elon Musk, and their hard power is strong enough, but also strong enough
Tesla has not paid attention to until now, a sale of goods, there is any point not in line with the publicity, should be published in time, even if consumers do not care, you can not care, this is the most basic right of consumers. Can not help thinking about this matter, if not found, is not a lot of car owners until the upgrade of the FSD, will not find their car chips and others are not the same?
▲ domestic Model 3 with mixed loading
We could have made a statement in advance. In the previous batches of domestic model 3, the hardware version might be hw2.5 temporarily, and in the future, we will actively arrange for the owner to upgrade for free, or apologize to the owner when delivering, and give a small amount of free overcharge, which makes the owner feel balanced, and will gain a lot of praise, but Tesla chose to silence.
Tesla's advantage lies in its product power, and its disadvantage lies in too much belief in product power. It's not that it doesn't know what the user wants, but for the self-confident one, the so-called door seams are uneven, the appearance of the cover is uneven, the rain roof car leaks, etcLow level assembly process defects, will not be a reason to block users from buying, so it doesn't care.
▲ Tesla Model 3 leaks in rainy days
At the time of delivery of domestic model 3, the mixed installation of new and old versions of vehicle controller hardware, the mixed installation of domestic LG and imported Panasonic battery all occurred without prior notice. All kinds of behaviors show that Tesla's current actions are based on the priority of sales and delivery. As for quality control and user maintenance, that's after solving the survival pressure.
It just forgot one thing, one caPrice exceedsThirtyTen thousand yuanEven if the car is intelligent, it needs to be able to afford its price in terms of workmanship and materials. Otherwise, it still lacks the foundation of a luxury brand.
■ Tesla's future will be full of difficulties
After the model 3 is no longer limited by production capacity, Tesla has had a good time. The stock price has also skyrocketed from 176.99 USD / share, the lowest point in 52 weeks, to 968.99 USD / share. Although recently affected by the global epidemic, it still has a market value of more than 130 billion USD, which is not a bad sight.
In the past few years, Tesla's sales volume has really been unstoppable. Apart from the attractive products themselves, there is no competitor in the market that can beat it. But by 2020, the war is just beginning.
▲ BMW I4 concept car
Objectively speaking, Tesla's price is close enough to the people, but if you want to own it, you still need to spend hundreds of thousands, and if you spend money, you will hope that it is worth the money, and hope to get a car that is indeed worth hundreds of thousands, as well as supporting services. For Tesla, selling cars is more like a one-off deal, but for users, it's the beginning of a relationship that has lasted for years.
The contradiction between the two sides has existed for a long time, but Tesla chose to ignore it for the time being. If it can't change its self-awareness and improve its service level, the current high sales volume is only overdrawing the user's trust.
On the other hand, bmw, which is due to go public this year in iX3, has unveiled a i4 concept car that is expected to start production in 2021, and mercedes-benz EQC and audi e-tron have begun to deliver, becoming the same price competition for Model S and Model X, as well as a service-oriented company ready to EC6 and Model Y.
▲ Volkswagen id.3
Cheaper electric cars, not all of them
You can say that this incident is because Tesla's marketing thinking is too much