In 2019, TWS (true wireless) earphones ushered in an explosive period, driving the whole earphone industry into a white hot stage of competition.
Not only traditional headphone manufacturers, but also mobile phone manufacturers and technology companies have joined in the field of TWS headphones.
At the same time, in the second half of 2019, TWS headphones with active noise reduction technology began to emerge, further meeting the needs of consumers in function.
Driven by the industry technology trend, by the end of 2019, the noise reduction TWS headset market has begun to take shape, and consumers' attention to it also shows a rapid growth trend.
However, at present, the mainstream noise reduction TWS headset market is mainly occupied by international brands such as apple and Sony, especially at the price of more than 1000 yuan. The advantages of international brands are more obvious.
The consumer's recognition of the brand and the excellent use experience of the product itself are the key to win the affirmation of the user.
Last year, apple's new noise-reducing TWS headphones AirPods Pro shipped without any pre-heating.
Although in my opinion, compared with the previous generation of airpods, the product experience of airpods Pro has declined, and foreign media have different opinions on it;
But the unique design, excellent noise reduction effect and the brand aura behind the product make airpods Pro once again achieve outstanding performance.
Sony launched the new generation of noise reduction TWS headset wf-1000xm3 last year, which also achieved good sales in domestic and overseas markets with excellent sound quality and noise reduction performance;
But the slightly larger charging box reduces the portability of everyday use, and the less ideal microphone call effect makes many users make complaints about it.
For both Sony and Apple, noise-reducing TWS products cost almost $1,500
But for ordinary consumers, there is still a certain threshold for this price. It seems that it is not easy to find a noise reduction TWS with advantages in product experience and price.
In the face of this market vacancy, Recently, MORE 1, a much-watched domestic headphone brand, officially launched its 1,000-dollar noise reduction TWS last year, making it the first in the world
And its benchmarking products are the noise reduction TWS earphones of apple, Sony and other international brands mentioned above.
People who pay attention to 1More headphones should know about this product. Maybe it is for the convenience of memory. Its model in the domestic market is named as 1More real wireless noise reduction headphone (overseas market is ture wireless ANC). Such a naming method is also a very simple and straightforward one among the numerous models of 1More headphones.
In terms of product technology, 1MORE wireless noise reduction headset uses Qualcomm brand new True Wirelss Stereo Plus (TWS) technology, support Bluetooth 5.0;
Simultaneous transmission of two signals enables direct connection between ears and mobile phones, with lower delay and better game and video experience.
In addition, the headset supports independent control of the left and right ears. There is no master-slave relationship. The headset can be used independently when it is taken out.
In terms of noise reduction, two MEMS noise reduction microphones with high sensitivity are built into the earphone, which can pick up the internal and external environmental noise. In combination with the high-definition noise reduction processor and only the algorithm, the noise reduction depth can reach 40dB, which can significantly reduce the environmental noise.
In addition, the 1More true wireless noise reduction headset is equipped with two noise reduction functions. Users can choose the appropriate noise reduction level according to different environments, further meeting the user's multi scene use needs.
Grammy master Luca bignardi sets the tone for the acoustic part of the product, making the sound of this headset more warm and durable;
The combination of aptx and AAC enables headphones to achieve CD level sound quality.
With a 22 hour endurance and support for fast charging and wireless charging functions, 1More true wireless noise reduction headset dares to directly benchmark the noise reduction TWS products with higher price points such as airpods pro and Sony wf-1000xm3 in comprehensive performance.
Although 1More did a lot of preheating for the noise reduction TWS in the early stage, in order to make the product delivered to consumers with the highest degree of completion, the official pre-sale time of the headset was postponed until November 1 last year;
However, to many people's surprise, this headset is in the next
One of the four mainstream noise reduction TWS headphones we conducted at the end of last year MORE the performance of real wireless noise reduction headphones in terms of connection stability, noise reduction effect, sound quality and microphone call noise reduction AirPods Pro、 Sony WF-1000XM3 and bird sound TRACK Air SE three headphones;
In addition, the price of 1299 yuan, the most popular of the four earphones, has finally become the most cost-effective noise reduction TWS product in this horizontal evaluation.
In addition to the high attention and good user reputation in the domestic market, 1More real wireless noise reduction headphones have also been praised and recommended by more and more overseas authoritative media.
In the US CES exhibition held in January this year, 1More real wireless noise reduction headphones won the CES Innovation Award, which has been the only domestic original headphone brand that has won the CES official award for three consecutive years.