Against the backdrop of the global new crown virus pandemic, Disney is one of the few bright spots in Disney's business portfolio. Since the launch of the Disney in the United States in November 2019, by mid-quarter 2020, according to Ampere Analysis consumer research, About 50 per cent of American families with children under 10 have already subscribed to Disney.. Forty-two per cent of families with children aged 18 and under indicated that they were Disney subscribers.
Disney may benefit from the crisis of the new crown virus (COVID-19), in which thousands of children are stuck at home because of school suspension. At the end of last week, Disney launched the animated film Ice and Snow 2 on the Disney, three months ahead of schedule, which added to the lineup of Disney classic and classic family movies.
Meanwhile, according to Ampere, Disney has also succeeded in attracting young people between the ages of 18 and 24:41% of the age group said they could use streaming services in the first quarter survey. For this group, Marvel movies and Jon Favelo's (Jon Favreau) Star Wars reality series Mandalo series are the main bait.
According to the media group, as of February 3, the number of users registered in Disney reached 28.6 million. The company hopes to build on this by launching Disney, first in India and then Disney. in Britain, Ireland, France, Germany, Italy, Spain, Austria and Switzerland Disney's strong performance in streaming comes as other areas of its business are hit by revenue related to the new crown virus, including the closure of theme parks and delays in the release of films such as Hua Mulan.
Minal Modha, head of Ampere Analysis consumer research, said disney needed to focus on adding new original works to keep Disney subscribers. Disney the 56 new works currently produced, the largest number of documentaries reached 19; followed by children's and family programmes ,15.
"Now for Disney, it is critical to ensure that new Disney original and newly released film works are used to attract these customers ," Modha said in a statement. Furthermore, while there is room for growth between the two core population groups, in the long run, Disney must expand its content to attract a wider audience ."
Disney pricing in the United States is $6.99 a month or $69.99 a year. Ampere Analysis data in the report are based on its Consumer Research Group, which conducts surveys of Internet users in 22 global markets every six months. In the first quarter of 2020, the sample size of the United States was 4000 consumers.