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YouTube will launch a short video feature called "shorts" this year

via:博客园     time:2020/4/2 9:00:55     readed:918


Tencent technology news, in the era of mobile internet, the most popular applications are mainly two categories, namely, mobile chat (social) tools and short video services, short video market boom is attracting more large internet companies into the market for gold. A number of U.S. media sources reported Wednesday that the world's largest video site is YouTube developing a new site called

YouTube short video service will not develop a separate mobile phone software, but will exist as a new feature in YouTube mobile applications, allowing users to link their videos to YouTube music libraries to create music-like videos similar to TikTok, according to foreign media. YouTube company plans to release the feature later this year.

A YouTube spokesman declined to comment on reports of access to the short video service.

Over the past two or three years, social media giants such as Facebook、Instagram and Snapchat have been closely watching the rise of TikTok short video services, but YouTube is the first big Internet giant to directly challenge it.

Different from Netflix, Amazon, Hulu and other video websites, YouTube is the largest original video website of Internet users in the world. The company's videos are mainly uploaded by users, rather than high-quality copyright videos. Although the quality of production is not as good as that of Netflix or Amazon, the video on YouTube platform is extremely rich, including everything, so it still accounts for a high proportion of the prime time of surfing the Internet. In terms of business model, YouTube is not dominated by video members, but by advertising business matching video. Earlier, YouTube announced its business results for the first time in its history, showing that last year's video advertising revenue totaled $15 billion.

Susan, chief executive, was YouTube in a recent interview on NBC's news program, Byers Market Podcast.

According to foreign media reports, this is not the first time that YouTube has borrowed new features popular on another social platform. The last time, YouTube imitated the story sharing features of snapchat and instagram, a mobile chat tool owned by Facebook.

Facebook company is also reportedly testing a short video tool called

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