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Amazon plans to postpone prime day promotion for at least one month

via:cnBeta.COM     time:2020/4/4 13:30:24     readed:334

The annual Amazon Prime Day online shopping carnival is clearly hit by the COVID-19 epidemic.Originally, people could enjoy the special benefits of thousands of products ranging from computer components to games and electronic products, but this year's pace has been obviously disrupted.Reuters reported recently that the e-commerce giant may postpone the 2020 Prime Day push for at least a month.

Data map (from Amazon)

Even if people aren't willing to take part in the Prime Day rush, the impact on amazon itself is significant.

It has been reported that the company is expected to lose $100 million in revenue due to the postponement of activities, or even up to $300 million in the worst case. The main reason is that many commodities in the current season are over stocked and need to be sold at a large discount after the peak season.

As for the adjusted promotion time of prime day, Amazon officials may have no idea. However, Reuters pointed out that it may be one month later than in previous years, and it is expected to be held as early as August.

For reference, Amazon sold more than 175 million items during its prime day promotion last year. However, it remains to be seen whether the company can continue to break this record this year, given the huge impact on the income of many people.

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