In March, however, the spring is still chilly. Affected by the epidemic, the mobile phone market, which was expected to recover, suffered an overall decline in the first quarter, and all major manufacturers are facing unprecedented severe tests.
On April 30, according to IDC data, global smartphone shipments fell 11% in the first quarter. Because of the spread of the new crown epidemic in the world, the top 3 mobile phone brands have suffered from different degrees of attack in terms of shipment volume.
Mobile phone market competition pattern remains stable
The global mobile phone market is still the top three pattern occupied by Samsung, Huawei and apple. According to IDC's report, Samsung's mobile phone shipments in the first quarter were 60-63 million, while Huawei's (including glory's) mobile phone shipments were 48.9 million, ranking second, surpassing Apple's 35-36 million.
(Figure: IDC data)
Despite the overall decline in the mobile phone market, the segmentation has brought comforting news. According to the latest research of strategy analytics, in Q1 2020, the global 5g smartphone shipments soared, exceeding 24 million, greatly exceeding the 5g smartphone shipments in 2019 (18.7 million).
Samsung and Huawei continue to maintain leading advantages in 5g mobile phone field. In the first quarter, Huawei's 5g smart phone shipments reached 8 million units, ranking second in the world, and together with Samsung (8.3 million units), Huawei won 68% of the global 5g smart phone market share. 5g models such as mate 30 and mate 30 Pro are popular with users.
The new machines released in the first quarter, such as Huawei's P40 series and Samsung's S20 series, will also be reflected in the second quarter's shipments, but unless the gap of more than 10 million units can be opened, the basic order will remain the same.
Huawei seize the opportunity
China's mobile phone market is the first market affected by the epidemic. From the outbreak, control to gradual alleviation, the whole first quarter of the mobile phone market also presents a ups and downs process.
According to counter point data, domestic smartphone sales fell 22% in the first quarter, an unprecedented decline. China's mobile phone manufacturers are the first to bear the brunt of both demand and supply. For example, blue and green factories that rely heavily on the offline market are down nearly 30%, down 27% and 30% respectively. The most unexpected was millet, down 35% year on year.
Huawei is the only brand that achieved sales growth in the first quarter. The sales of 28.7 million units increased by 6% compared with the previous quarter, surpassing the sum of the second and third blue and green factories, making a beautiful contrast with the overall market performance.
In the past March, as the domestic epidemic eased and mobile phone capacity gradually recovered, Chinese companies were able to take the lead in returning blood, the Chinese mobile phone market
Huawei take the opportunity to climb, Mate 30 series, Nova6 series and other products to bring the industry's leading image experience, the optimal solution of the 5 G solution, and the first to experience the full scene seamless connection of the distributed operating system
Across the epidemic, stop work
How can Huawei achieve steady development under the impact of the epidemic?
HuaweiCEO Ren Zhengfei recommends this video:
Huawei has always been committed to huge investment in R & D and innovation, continuously bringing innovation experience to global consumers. In 2019 alone, Huawei invested 131.7 billion yuan in R & D, surpassing Samsung and apple.
The self-developed flagship level 5 G SoC brings 5 G experiences of good speed and power consumption. The distributed architecture-based EMUI operating system has the ability to interconnect and lay the foundation for the whole scene intelligent ecology. The Huawei application market AppGallery also gradually go to sea with the Mate 30 series and the P40 series
R & D investment will eventually feed back into business development. In fact ,Huawei consumer business grew in the first quarter, partly from mobile phones and partly from PC、 tablets, wearables, audio, etc.
Chu Ping, president of Greater China in Huawei consumer business, said in a media interview that
In the short term, it is an indisputable fact that the epidemic has had a negative impact on global mobile phone manufacturers. But with the global epidemic