apple is buying older movies and tv shows for its Apple TV video streaming service, aiming to create a "retro" content catalogue to better compete with Netflix、Hulu and Disney. Apple's video show executives have been licensed from Hollywood studios and bought older shows and films, people familiar with the matter said.
Apple's move represents a subtle strategic shift in Apple TV. Apple TV was launched last November, when the main original program. But people familiar with the matter also said apple still plans to keep Apple TV focused on original programming, so it didn't buy older "big production" content this time.
That said, it also represents apple's recognition that "successful streaming services usually require a mix of old and new programs ", a hybrid model that has been pursued by competitors Netflix、 disney's Hulu and Disney, and amazon Prime Video.
For services like Netflix, its users have thousands of content to choose from. By contrast, Apple TV list less than 30 original movies and programs on its website. The advantage of Apple TV is that the price is much lower than that of competitors, with a monthly fee of just $4.99, less than half the Netflix subscription fee. For users who buy Apple devices, you can also use it for free for one year.