According to foreign media,Recently, Katy Huberty, an analyst at Morgan Stanley, made a prediction when talking about Apple's long-term projects -- the company will invest heavily in research and development of "vertically integrated solutions".In a study of Tesla that Apple insider saw, analyst Adam Jonas invited Huberty to compare apple with the Palo Alto based automaker.
While most of the research has focused on Tesla's position in the technology and automotive industry, Huberty also provides some information aboutApple lace news in automotive technology developers.
First, Huberty notes that morgan stanley expects apple to spend nearly $19 billion on this part of its research and development this year, compared with $80-10 billion in research and development spending across the auto industry. The influx of money into research and development is one reason Apple and other technology companies could gradually topple the car market.
Huberty added that Apple sees automotive technology as a "huge market that can contribute to better solutions," similar to its view of health and financial technology. When it comes to the ultimate goal, the analyst predicts that Apple's entry into automotive technology will be a vertically integrated solution.
When asked if Apple and Tesla would work together, Huberty vetoed it. In his opinion, Apple's ambition seems to suggest that it will launch a product that can compete with Tesla.
For a long time, there have been rumors that apple is developing an apple car. Although it is not clear how it will appear, recent rumors and reports indicate that it will be a real car produced by apple.
Huberty also talked about Apple's shift from device vendors to more service-based companies. In addition, the analyst said investors were beginning to realizeiPhoneThe "subscription nature" of repeat purchases and the allocation rate of new services and products.