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American augmented reality startups Magic Leap announced $350 million in funding

via:CnBeta     time:2020/5/23 6:00:45     readed:32

According to an internal email from people familiar with the matter, magic leap, a US start-up ar company, has raised $350 million in new capital from existing and new investors.Although the financing was surprising, it was good news for the company's employees, who withdrew the layoff notice sent to the rest of the staff in April, meaning they would be able to keep their jobs.

Magic Leap has so far raised $2.95 billion, including this new funding. Former investors include NTT DoCoMo、AT

The main competitor of magic leap one is Microsoft's hybrid reality device hololens 2. The former has the advantage of low price, but the latter has a much larger user base.

In March this year, foreign media reported that due to the flat sales of AR helmets, the company chose to shift its focus to the business and began to find buyers for the sale, which may be up to $10 billion.

In April, people familiar with the matter said Magic leap would cut half of its workforce as part of a major restructuring plan, which would affect about 1000 employees. In addition, the company is planning to abandon its consumer business and focus on its corporate products.

Magic Leap said the new crown outbreak was a key reason for the company's April announcement of layoffs and abandonment of its consumer business.

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