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3D real-view shopping technology in China first put into use! Tmall 618 online 3 D purchase

via:驱动之家     time:2020/5/28 13:01:09     readed:876

3D real-view shopping technology is first used in China On May 28, Tmall 618 announced the start of the three D shopping era, the first large-scale application of three D of shopping technology to 100 businesses such as IKEA, consumers can go shopping on their mobile phones, what will be close to the scene.


After 5g is put into commercial use, 3D shopping has become one of the new technologies most expected by the scientific and technological circles. It is reported that due to the impact of the epidemic, the passenger flow of many offline businesses has not yet returned to normal, and the real business pays special attention to how to realize online business through new technology. 3D real scene technology behind shopping can upgrade the shopping experience from flat display to three-dimensional scene, which is also the mainstream direction of the future development of e-commerce


It is reported that The first 100 brands to use the technology include IKEA and Gujia。 IKEA, a world-famous household retailer, will also copy the 3000 square meter Shanghai Baoshan store to tmall in a ratio of 1:1. Customers who often go to the store will still find familiar corners.

In addition, consumers


After entering tmall 3D, Consumers canIn tmall 3D shopping, consumers can also freely match sofa, tea table, carpet and other household goods, preview the real effect in their own home in advance.


This may be the most useful new technology for us since the outbreak. The establishment of 3D online exhibition hall is equivalent to covering a store across the country to let more people visit.

Ali's unit D set the threshold for 3 scenarios to lower the threshold

At present, Tmall 3 D purchase is still iteratively upgraded. With the opening of the 5 G era ,3 D applications will usher in an outbreak. The purchase from Taobao Buy 、VR-Go, to Tmall 3 D is making the world as small as a street, where consumers can switch back and forth in the Champs-Elysees and corner shops downstairs.

Tmall 618 has accelerated innovation year after year to further expand its home advantage.The large-scale application of 3D live shopping technology has opened up the imagination space of online and offline integration for some industries that originally highly rely on offline stores, so that more commercial entities can share the bonus of tmall 618.

At the same time, the new technology also provides consumers with a new consumption experience of online and offline integration, which further creates greater value for participating businesses and forms the flywheel effect of technology and business.

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