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Tencent video Aurora TV launched nationwide IMAX enhanced film: man in black 3, etc

via:驱动之家     time:2020/5/29 13:14:10     readed:972

On May 29, IMX, DTS and Tencent video jointly announced that,Tencent video has launched the first IMAX enhanced films, including "game of the brave 2: fighting the summit again", "man in black 3" and "extraordinary Spider Man 2" through Aurora TV app.Tencent video Aurora TV has officially become the first streaming media platform in China to provide IMAX enhanced content.


It is understood that,IMAX enhanced combines the unique digital original reproduction (DMR) 4K HDR video content of IMAX with DTS high-quality audio provided by high-end consumer electronic products and streaming media platforms. It is the only project that can experience the iconic amazing image quality, excellent sound quality and large picture size of IMAX outside the cinema。 Consumers can enjoy the audio-visual feast with unique IMAX features at home.


In order to ensure that the audience can get a high standard playback experience of IMAX enhanced,The first batch of IMAX enhanced content of Tencent video Aurora TV will push the IMAX enhanced certified TV equipment, including Sony and TCL TV products landing in the Chinese market.

It is reported that Tencent video Aurora TV is also trying to actively communicate with Hollywood and domestic copyright partners, trying to build a sustainable ecosystem based on UHD Ultra HD content cooperation.

In addition to the first batch of IMAX enhanced film sources for Sony movie entertainment, Tencent video Aurora TV will introduce more film sources from other copyright parties in the future to provide users with richer IMAX enhanced content viewing options.

As one of IMAX enhanced partners, Sony Pictures Entertainment announced that it would add hundreds of Sony Pictures Entertainment classic series and new films in IMAX enhanced film library. In the next 12 months, there will be at least 100 films to meet consumers.


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