On June 6, Huawei authorized experience store plus (Hubin Yintai in77) officially opened. This is Huawei's new offline store in Hangzhou, which is located in the Binhai Yintai in77 business district, the most prosperous business and tourism leisure area in Hangzhou. In77 integrates fashion, art, architecture and culture. Now the arrival of plus (Hubin Yintai in77), Huawei's authorized experience store, adds a new technology label to in77, and unlocks a new landmark for punch in Hangzhou.
Smart display leads the new experience of science and technology life
Compared with the simple product display in the traditional offline stores, plus (Hubin Yintai in77), an authorized experience store of Huawei, follows the concept of intelligent display in the product display, and has six intelligent experience desks to fully display mobile phone and integrated products to consumers.
Huawei's flagship models P40 series, mate30 series, and the newly launched nova7 series have corresponding display and experience desks in stores. It is worth mentioning that on the PC experience desk, the latest mate30 Pro is also jointly displayed with matebook13, matebook14 and matebook x pro, and it is also specially set up to let consumers better experience the function of touch transmission. Just touch the phone on the computer, you can directly transmit pictures, videos and documents, or even make the phone and the computer connect wirelessly, Realize the shock effect of one key copy and paste and one shake recording screen.
There is also a comprehensive accessories area in the store. Chen Lihua is the top cabinet of the whole series of accessories, which is divided into four levels from top to bottom: display area, product display area, product experience area and product purchase area. Among them, the most suitable experience location has developed a number of product experiences: Games, video, projection, photography, similar to the scene building of small games, so that consumers can enjoy the fun and understand the product advantages more intuitively and operate quickly.
The store is also innovatively wireless and paperless, considering that consumers need to experience their products. Products are equipped with the latest security systems
Create immersive product experience in characteristic area
Plus (Hubin Yintai in77), an authorized experience store of Huawei, not only brings smart display, but also enables consumers to further understand the product performance by creating a unique experience area.
This Huawei authorized experience store Plus (Hubin Yintai in77) brings a new experience area
Dark shooting and slow shooting experience areas are the best exhibition areas to witness the outstanding image technology of Huawei mobile phone products. The dark shooting area simulates the dark environment, and the human eye can hardly see the scene in the dark box. However, if consumers take photos with P40 series mobile phones for example, they can clearly see the internal picture and intuitively present the dark shooting strength of Huawei mobile phones. The slow shooting experience area can show the ultra-high speed photography ability of the mobile phone, which will open the ultra-high speed world that people have never seen before, and recording the fleeting scenery will no longer be a problem.
Humanistic care with more warm service quality
Huawei authorized experience store plus (Hubin Yintai in77) is not only a product display and experience store, but also a bridge for Huawei to communicate with consumers. How to provide consumers with more warm services, better communicate with consumers, and let consumers feel the humanistic care of Huawei brand is the key construction of experience store plus.
In the plus (Hubin Yintai in77) authorized experience store of Huawei, there is a 3.5m long table area, which is also one of the areas used by the store to carry out Huawei school activities. In order to let consumers have a deeper understanding of Huawei's products, stores will regularly carry out Huawei schools to provide consumers with an open learning and sharing platform. The desktop has a screen that can be lifted and lowered. When Huawei school is not launched, the hidden screen can be hidden. The desktop can be used by consumers for test machine. When the school is in progress, it can be raised. The desktop area can be used more fully and reasonably, which can make Huawei school share more convenient and full of sense of technology. At the same time, the store will also provide customers with machine dismantling and inspection services in this area, and provide each customer with a cup of water and other intimate services, so that consumers can feel the service temperature of Huawei brand and store.
While parents experience products and participate in activities, the store also creates an exclusive playground for children
The members of the store team are all young, enthusiastic, diverse and potential young people. While providing professional services for consumers, such a young, enthusiastic, diverse and potential retail team can also bring more temperature services for consumers, making the consumer experience more comfortable and consumption more satisfied.
With the official opening of Huawei's authorized experience store plus (Hubin Yintai in77), it is easy to see that Huawei is actively accelerating the implementation of new retail, and Huawei's innovation of experience store mode is also starting a new era of offline retail. Huawei, which advocates the interconnection of all things and intelligent life, is promoting the whole scene intelligent life strategy and new retail layout strategy in an orderly manner. A beautiful blueprint for future scientific and technological life is constantly unfolding.