According to foreign media reports, a new study on children's application use and habits shows that,YouTube's dominance is facing a major threat as children are now diversifying their time away from the platform for other applications, such as tiktok, Netflix, roblox and other mobile games.
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According to the survey, children aged 4 to 15 spend an average of 85 minutes a day watching YouTube videos, compared with 80 minutes a day on tiktok. The report found that the latter also promoted the use of children's social applications, up 100% in 2019 and 200% in 2020.
It's no surprise that YouTube is still one of the most used apps for children, the study found.
But now children watch twice as many videos a day as they did four years ago. Although the minimum age applicable to YouTube's flagship app is 13 years old, in fact, this age threshold has never been implemented, which caused the company to be imposed a historic $170 million fine by the FTC for violating the US children's privacy regulations in 2019.
Today, 69% of American children, 74% of British children and 88% of Spanish children use the app. At the same time, the company has launched the application of YouTube kids for younger children, but its use rate in the United States is only 7%, higher in the United Kingdom, 10%, but it has not attracted any attention in Spain.
Netflix is the second most popular online video app, with 33% of children in the United States watching content, 29% in the UK and 28% in Spain, according to statistics.
At the beginning of 2020, the amount of time spent on YouTube by American children per day decreased from 88 minutes in 2019 to 86 minutes; in the UK, from 77 minutes in 2019 to 75 minutes; in Spain, from 66 minutes in 2019 to 63 minutes.
But imagine that during novel coronavirus pneumonia, they will undoubtedly spend more time online video. In the United States, for example, in mid April, children spent 99 minutes a day on YouTube.
To some extent, the decline in YouTube's total length of time may be due to children spending more and more time on tiktok. If more and more YouTube founders choose to leave because of more and more regulations and related loss of profits, tiktok may gain more attraction among users. With the expansion of tiktok's content portfolio, more creators will further expand their appeal to users.
Last year, tiktok became one of the top five non Facebook owned apps to download globally, and it continues to grow among users of all ages.
From May 2019 to February 2020, the average time spent by American children on tiktok per day increased by 116% to 82 minutes, by 97% to 69 minutes in the UK, by 150% to 60 minutes in Spain.
In February 2020, 16.5% of American children were using tiktok, slightly lower than instagram's 20.4%, but higher than snapchat's 16%. In the UK and Spain, 17.7% and 37.7% of children use tiktok.
During the novel coronavirus pneumonia, people spent more time on TikTok, which made the time spent on the application just a few minutes from the time spent on YouTube. For example, in novel coronavirus pneumonia, children in the United States used TikTok for 95 minutes per day, while on YouTube only 2 minutes longer, or 97 minutes.
In the field of online games, roblox dominates in the United States and the United Kingdom, accounting for 54% and 51% respectively. In Spain, however, that's only 17%, where children now prefer brawl stars.
Roblox is not only a small entertainment, it also takes up the time for children to watch the screen.
In February 2020, children in the United States, Britain and Spain spent an average of 81 minutes, 76 minutes and 64 minutes a day on the game. On average, children play roblox for 20 minutes longer than any other video game.
During the novel coronavirus pneumonia blockade period, the time of playing children's games in these three countries increased by 31%, 17% and 45, respectively. The Roblox played a significant role in the growth of children's lives. But it turns out that blocking doesn't increase the proportion of children who use game apps.
Novel coronavirus pneumonia was not much increased from 2019 to early 2020, and this continued until the beginning of the new crown pneumonia blockade. But even so, Google classroom still occupies two of the three markets studied. According to statistics, 65% of children in Spain use the app, while 50% in the United States, but only 31% in the United Kingdom.