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Transfer B station into the Bureau live broadcast with goods: will get through with Taobao and click to jump directly

via:驱动之家     time:2020/6/11 21:07:27     readed:101

June 11 evening news, B station UP the main to sina technology revealed that the station is layout live with goods, the current collection of goods with intention, Taobao store UP owner related information, the number of fans required more than 10,000, the follow-up will be live at B station, users click on the link to complete the order Taobao.

Sina science and technology to B station to verify this, has not been replied. People close to Taobao said they had never heard of the news and would announce it if there were any cooperation officials.

In 2018, Taobao and station B jointly announced a strategic cooperation. Relying on their respective resource advantages, the two sides will carry out extensive cooperation in content e-commerce and the commercial operation of station B's own IP, so as to build an ecosystem of online and offline content, goods and users. Specifically, support station B to sign up with up master to establish a certified Taobao Daren account, and promote the positive interaction between content communication and business income through personalized recommendation, content operation and other forms. At the same time, both sides will open the commercial link from the foreground business scenario to commodity development. Taobao will also provide various e-commerce service support for station B.

Prior to this, Jingdong and the fast hand reached a strategic cooperation. The two sides will cooperate in the supply chain capability building, brand marketing and data capacity building of Kwai Kwai shop. According to the agreement, Jingdong will provide superior products to the Kwai Kwai shop, and both sides will build a quality commodity pool, which will be sold by the fast host's selected products. Kwai Kwai users can buy Jingdong self operated products directly from the fast shop, and enjoy Jingdong's distribution, customer service and after-sales service.

Tiktok Kwai delicacy is the priority among priorities for Taobao. For example, the community attribute and user stickiness of B station are relatively compatible with live broadcasting. The food area and the digital zone are all natural goods. In the case of Jingdong and fast hand cooperation, the system is a new attempt.


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