On June 16, ZTE announced,Nubia co founder Ni Fei serves as the general manager of ZTE terminal business department and is fully responsible for ZTE terminal business. Ni Fei also serves as Nubia president.
Before that, ZTE Mobile has undergone many adjustments.In July 2018, Cheng Lixin, the former CEO of ZTE terminal, announced to leave ZTE, and Xu Feng, the former head of ZTE terminal supply chain, succeeded him as the CEO of ZTE terminal.
ZTE said that Ni Fei has rich experience in terminal products, domestic open market and overseas market, and is committed to technological innovation. He pioneered the domestic all Netcom mobile phone (Nubia Z5), led the design of the industry's first borderless mobile phone (Nubia Z9), the industry's first borderless full screen product z17s. In 2018, he tried to segment the market and launched the Red Devils electric competition Game phone.
Data shows that,Ni Fei joined ZTE in 2001, engaged in terminal product management in 2004, participated in the establishment of Nubia brand in 2012, and served as the general manager of Nubia smart phones, and served as the president of Nubia in May 2019.
ZTE said that ZTE is committed to creating a series of 5g terminal product queues in multiple forms to meet the diversified needs of operators, enterprise users and consumers for 5g application scenarios, enabling thousands of lines and hundreds of industries with a complete 5g product queue to show the end-to-end leading strength.
Face the consumer market, more close to the user, adhere to the boutique strategy, around the new technology, new experience brought by the market demand to find a breakthrough, focus on the domestic mobile phone open market.
Facing the future,Ni Fei will lead the team to fully grasp the medium and long-term opportunities brought by the trend of 5g and the Internet industry of everything, respond to the changes and challenges of the domestic and foreign terminal market pattern, integrate the terminal resources, and build momentum in the open market.
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