According to the official website of Jingdong judicial auction, 1354 trademarks (five of which have been cancelled) held by LETV information technology (Beijing) Co., Ltd. have been auctioned by the judiciary with a starting price of 136000 yuan, and the current bid price has reached 113 million yuan.From 10:00 on June 29, 2020 to 10:00 on June 30, 2020 (except for the delay), the auction has attracted more than 90000 people and 105 people have signed up.
The auction mode adopts the increase price auction mode with reserve price. The reserve price is the starting price, and the increase range is 500 yuan. The transaction can be completed only when at least one person signs up and the bid price is not lower than the starting price.
Jingdong judicial auction page shows that the price of LETV's trademark auction is very fierce. Many of them are only 1 minute apart, and some people directly raise the price by 1 million yuan. Up to now, the bid has exceeded 100 million yuan, more than 800 times the starting price.