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Zhao Ming talks about 5 G mobile phone competition: do a good job of products without gimmick

via:驱动之家     time:2020/7/2 21:57:57     readed:117

This afternoon, glory released two new models, glory 30 Youth Edition and glory X10 max,When it comes to 5g mobile phone competition, Zhao Ming stressed that the most important thing is not to attract eyeballs through gimmicks, but to do a good job of the products.

From the market segment point of view, segment point of view, large screen users and traditional size is relatively clear users, from the glory X10Max, its user group is very wide, men and women, young and old, and coverage is relatively wide, but they all have a feature, like large screen, a big screen deep like the sea, it is difficult to reverse.

From the perspective of the Glory 30 Youth Edition, the 30 series has always been the product series with the most extensive user group of Glory ,30 Youth Edition, its young user group, male and female 30 youth user proportion, are very high, is the glory more balanced series, especially the student group proportion is also very high.

This time, because of 5g, Glory 30 youth version of the gear is exactly to 1500 to 2000, this gear, whether offline or online, in 2019 is the largest dessert gear, last year several products covered this gear, this year with 30 youth version of all covered.

According to the internal judgment of glory, the glory 30 Youth Edition may bring us different surprises this year, because the original product positioning has been upgraded due to the 5g upgrade, which may be between 2000 and 3000. However, we still firmly hold this position for the 30 Youth Edition, and its design has the most extensive user base. In the past few years, we have accumulated tens of millions of youth editions Users, therefore, we believe that glory 30 Youth Edition will be a new breakthrough product in the history of glory.

Regarding the competition of 5 G in the second half of the year, with the acceleration G 5 product release, seeing more and more 5 G products, the whole 5 market competition will undoubtedly become more and more fierce. We've also seen a trend in which new products do n' t have a particularly big impact on the glory line, but the glory line 30, X10, and 30 S are getting stronger after the release of new products.

So, finally, we have to go back to the consumer experience, the consumer level experience for the brand to continue to operate (crucial), to pay attention to the core value we bring to consumers.

Zhao Ming said,So the second half of the competition is certainly fierce, will also see the brand side large price reduction or various actions to attract market attention. Glory judgment, the most important thing is not to rely on gimmicks, or to do a good job of products, and channel partners to build a relationship of mutual trust, so as to win more consumer support.

赵明谈5G手机竞争:不靠噱头博眼球

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