Evaluation of the first OLED flagship millet TV Master Series in the past seven years: "internal skill" and "external skill" are amazing
1、 Foreword: it took six years for Xiaomi, a player in the head, to become a silent player
Before becoming a head player in the television industry, it is not too much to use silence to describe the original Xiaomi TV. According to data published by Orvey Consulting: the total sales of the domestic color TV market in 2013 was 47.81 million, the TCL won 9.55 million, then the Letv super TV about 300,000. The first generation of Xiaomi TV, which was born in September of the same year, sold only 18000 units.
Also, according to data released by the TCL, the average daily boot rate for home television in China has fallen to 30 percent from 70 percent in 2017, as if most of the younger generation no longer watches television, and people over 40 have become the main audience for television programs. Traditional TV is gradually eliminated by mobile terminals such as smart phones and tablets.
However, as Lei Jun said:
In 2019, Xiaomi TV's annual shipments in the Chinese market exceeded 10 million units, the first to ente
This almost creates a myth of the annual sales volume of single brand TV in China. Even in the past when the TV industry was in the ascendant, it was difficult to achieve such achievements. No head color TV manufacturer had such a large scale of user absorption capacity.
In 2020, according to the latest data of Orvey cloud network, China's color TV market in the first quarter of 2020 cumulative sales of 9.963 million, of which Xiaomi TV alone 1.836 million, market share as high as 18.4%, continue to be in the leading position in the industry. In terms of shipments, Xiaomi TV first quarter domestic shipments of 2.07 million units. This is after 2019 achieved domestic annual shipments, sales double first good results, five consecutive quarters steady ranked first in China.
From the annual sales of 18000 unknown generation, to the annual sales of more than 10 million head players, just six years, Xiaomi TV has achieved hundreds of times the expansion of growth. Behind the success of Xiaomi TV is the fate of countless old friends being eliminated, as well as the competitiveness of its products themselves.
By the seventh year of Xiaomi TV, we saw that Xiaomi TV did not end with tens of millions of sales, but on the basis of having achieved the first place in China, began to try to hit the high-end market of TOP grade with super-class products, and now there is such an answer sheet
This is Xiaomi TV's first OLED screen in seven years since its start-up. To know such a TV, the cost of a 65 inch OLED screen is almost five times as much as that of an LCD screen. It also requires various top configuration software and hardware technologies to coordinate and match. This is an area that Xiaomi has not been involved in for a long time. On the other hand, from liquid crystal, quantum dots to today's OLED works, we can see that millet TV has been climbing the ladder of display technology.
Xiaomi said that at any cost to the international high-end brand, so that the sound and painting experience to a comprehensive breakthrough
Next thing you know,
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