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Gree's response to disqualification: malicious slander of peer beauty

via:博客园     time:2020/7/4 13:16:44     readed:117

In response to the complaint of fraud and disqualification of China Mobile, Gree Electric Appliance (000651. SZ) issued a strict statement in the early morning of July 4, saying that it was a material sorting error in the application process, and it was not an act of falsely marking technical parameters and energy efficiency parameters for the purpose of winning the bid. At the same time, he said that malicious defamation on the Internet was done by peer enterprises and would reserve the right to investigate its legal responsibility.

First financial reporter learned that Gree Electric in the statement mentioned in the Guangdong so-so peer enterprises, implied that the United States Group (000333. SZ), is the United States reported Gree in the bid


Prior to that, Gree Electric appliances was informed by China Mobile and disqualified from winning the bid due to fraud on Weibo. This issue highlights the plight of the central air conditioning industry. It is a test of how to maintain performance growth and adhere to integrity management under the epidemic situation. According to Gree's response, how to compete fairly and rationally among the leading enterprises in the household appliance industry under the epidemic situation is another question.

Gree: the responsible person has been dealt with, and the opponent has maliciously slandered it

According to Gree Electric, on February 11,2020, China Mobile Procurement and Bidding Network released

On February 29, China Mobile completed the verification and publicity of the declaration information submitted by Gree, and there was no objection during the three-day publicity period. March 11, China Mobile released

Gree said that in response to China Mobile's feedback, after internal verification, the incident was Gree regional dealer project team bidders in the submission of performance certification materials, Gree Electric won the bid

Gree Electric also said in the statement that recently, there were false reports of malicious slander and derogatory reputation on the network, which wrongly described a piece of information in the bidding document as false bid and spread it wantonly. Through investigation, Gree Electric Appliance will reserve the right to investigate its legal responsibility.

Chongqing Midea, a subsidiary of Midea Group, won the bid together with gree in the open bidding of China Mobile, accounting for 70% of the bid. After Gree's bid winning information was canceled, Chongqing Midea won the whole bid. When China Mobile announced the relevant bid winning results in March, it was probably from Midea that China Mobile received the offer to Gree. Therefore, Gree said that it would continue to maintain communication with China Mobile and report other problems found in the process of the project to China Mobile.

As for the rumor that Gree's fraud was reported by the United States, the first financial reporter on the evening of July 3 sought confirmation from the United States group, but failed.

Analysis: the central air conditioning industry is declining and the competition is intensifying

On June 1, China Mobile's headquarters issued a supplier's negative behavior announcement, according to China Mobile's procurement and bidding network.

One is to cancel the bid winning qualification of Zhuhai Gree Electric Appliance Co., Ltd. in China Mobile's centralized procurement project of high-pressure centrifugal chillers from 2020 to 2021; the other is to deduct 5 points (percentage system) from the comprehensive evaluation scores of centralized procurement of similar products (high-pressure water chillers and low-pressure water chillers) participated by Zhuhai Gree Electric Co., Ltd. in the following three years.

Central air conditioning is one of Gree's main businesses. In the annual report of Gree Electric appliances in 2019, the HVAC equipment sector where the central air conditioning is located is second only to the household air conditioning sector in the business ranking of Gree. Dong Mingzhu, chairman and President of Gree Electric appliances, also demonstrated Gree's strength in central air conditioning, including the central air conditioning products provided for nuclear power plants, in this year's live carrying activities.

Feiteng, a central air conditioning analyst at industry online, a research organization, told reporters from China first finance and economics that high-pressure centrifugal chillers are relatively high-end products in the field of central air-conditioning. They are mostly used in high-rise buildings, data centers and other places. Before that, American brands such as York, Trane, Maxwell and carrier occupied the main market share. In recent years, Gree, Midea and other domestic brands have made continuous progress in central air conditioning technology, and are also actively competing for market opportunities of high-pressure centrifugal chillers. At present, Gree and Midea occupy the first and second place in China's central air conditioning market, and share the same market share.

Feiteng believes that most of the high-pressure centrifugal unit projects involved in the bidding investment scale is large, the winning brand technical strength and capital reserves have higher requirements. Affected by the epidemic situation, the extension of large-scale projects with more centrifuge applications is common, new projects are obviously reduced, market competition intensifies or becomes the normal in the second half of the central air conditioning market, and the possibility of some manufacturers modifying technical parameters and falsifying qualifications in order to win the bid is not ruled out.

Novel coronavirus pneumonia sales in Central China in 2020 were 13 billion 390 million yuan, down 34.1% from the same period last year, a five year low. Domestic sales decreased by 16.3%, and exports dropped by 10.8% over the same period. The sales volume of large-scale water chillers decreased from RMB 0.834 billion to RMB 0.834 billion from the same period of last year; the sales volume of large-scale water chillers decreased from RMB 0.834 billion to RMB 0.834 billion in the same quarter of 2020.

Gree Electric Chairman and President Dong Mingzhu in recent years in public repeatedly accused the industry of fraud, Gree last year even publicly held the real name of Ox air conditioning energy efficiency false mark, resulting in Ox air conditioning was fined 100,000 yuan. This time it was Gree's turn to be publicly named and defrauded by China Mobile outside world described Dong Mingzhu

Zhang Jianfeng, Executive Deputy Secretary General of China household appliance business association, analyzed to the first finance and economics reporter that the target amount of the high-pressure centrifugal unit bidding project of China Mobile was about 410 million yuan. Chongqing Midea and Zhuhai Gree won the bid together, of which Chongqing Midea accounted for 70% and Zhuhai Gree accounted for 30%. On June 1, China Mobile announced that Gree cheated and disqualified Gree from winning the bid. One month later, Gree didn't give an official response until the early hours of July 4. Gree is a leading brand in the industry, which has a negative impact on the image of the air conditioning and home appliance industry.

In the first quarter of this year, Gree Electric was affected by the epidemic, revenue fell nearly 50% to 20.396 billion yuan, net profit fell more than 70% to 1.558 billion yuan. Dong Mingzhu said this year, do not blindly pursue numbers.

However, it may be the hot air conditioning season. On July 3, Gree's share price rose 0.4% to 58.44 yuan per share.

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