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59 Chinese apps banned, India's Internet appears a lot of vacuum zone

via:博客园     time:2020/7/5 14:53:01     readed:768

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To protect the interests of Indian Internet users. This targeted action will ensure the security and sovereignty of India's cyberspace.

On June 29, China, a mountain away from India, became the country most concerned about the issue after the Indian government media announced that 59 mobile applications were banned. Because among the 59 mobile applications banned list, 59 apps are representative products of China's going out to sea.

Most of these 59 apps are familiar to us, but at the same time, there are a lot of cool apps. You can only wonder: "what? Is this also a Chinese app? "

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The pictures are from:Business Standard

What are the 59 banned apps

TikTok,UC News,QQ Mail,Weibo,Meitu

So, let's take a look at what kind of digital services are provided by banned applications. Mention Kwai Tai Company, the first is the richest, Tencent, Ali, Baidu, byte beating, Mito, fast, YY, Lenovo, millet, NetEase, micro-blog, cheetah.

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Excluding the investment companies of Haihai company, Tencent, including wechat, has 10 products banned; Baidu follows closely, with eight products banned; Ali has three products banned, mainly UC series; byte skipping with the heaviest loss is 3 apps banned, and tiktok, which is the best developed, has the greatest impact.

Lenovo's eggplant is banned quickly, Kwai two app is banned, YY related app has three banned, millet and Cheetah have two products banned, 3 pictures editing software of the US chart is banned, NetEase and micro-blog are banned.

Outside big companies, there are two games, three e-commerce applications, three camera applications, two cleaning applications, browser products, one news product, three file transmission management applications, three video editing applications, one privacy protection application and one scanning application.

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The pictures are from:Top News

In addition to the banned products of large companies, there are also products closely related to large companies. For example, newsdog, a banned news product, received nearly $100 million of Tencent's investment in several rounds of financing. The predecessor of the file management application es file explorer belongs to Baidu international global mobile application and DAP advertising platform business group. It only operated independently in 2018, and Baidu still has a share.

It can be said that the companies we are familiar with account for more than two-thirds of the banned list, while those that we are not familiar with are very focused on some aspects, such as scanning omnipotent king and love taking selfies. There are many companies in the banned list that only do business on the sea. The Indian business has been affected in this storm, which is absolutely a bone breaking injury for them.

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"Love selfie" used by Indian users

After 59 apps are banned, how will the life of Indian people be affected

After India's announcement of the ban, Caijing quoted an investor who focused on the Indian market, saying that there are still 650 million Indian users after the 59 banned apps have been de duplicated. Behind the 650 million figures, there are also a large number of local Indian enterprises and their employees who have already advertised on apps.

In a report released in April this year by macropolo, a think-tank affiliated to the Paulson Institute, said that of the 10 most downloaded apps in India, six were from China and four were from the United States. Another oneTop mobile research companies saidIn May this year, the total number of monthly live users of tiktok, club factory (India's third largest e-commerce application), UC browser and other applications exceeded 500 million.

It can be said that this is a ban affecting the digital lives of hundreds of millions of people.

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For the Indian people, tiktok is the most influential. As an overseas version of the kill time app, tiktok is popular in India.Data for 2019India accounts for 48% of the time spent on tiktok by overseas users in China, which can be said to be half of tiktok's overseas business.

More than a third of Indian smartphone users have tiktok, according to a survey of 5 million people in India by market research firm kalagato. As the biggest application blocked this time, tiktok didn't wait for enforcement, so he started on himself. Several sources have proved that tiktok stopped its services to Indian users before the Indian Ministry of telecommunications issued an order to shut down 59 apps in India.

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When most of the banned applications have not stopped service, tiktok shut down its services in India

Some users are very satisfied with tiktok's ban, and feel that the local app has finally got some development space. Celebrities like NIA Sharma and kamya Panjabi celebrated the ban on Chinese apps on twitter, which is full of emoticons

But at the same time, this behavior also caused some users' dissatisfaction.Reuters reported tiktok users @ omkarsharma988 released a video after the ban was issued

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Indian users of social media began to use emoticons to celebrate the ban on applications like tiktok

Tiktok is off the shelves, but Indian people still have a lot of short video applications to choose from. It's just that what can be replaced must not be bigo live, the second largest short video player in the field. The parent company of this product has been wholly owned by YY in China. In other words, the second best alternative is also a banned product.

Another product that has been greatly affected is UC. As the first Internet product to enter India,UC has even overtaken Google's Chrome browser in India has a 44% market share. It's just that in the browser field, the second-place replacement is alive

However, six browsers, including Apus browser, baidu browser, QQ browser, cheetah security browser and ES file explorer, are banned at the same time, which will inevitably have a great impact on Indian users.

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And eggplant is also very important to the Indian people. As a tool application, it can be used inIt had 150 million users in India in 2016,More than 80% of India's smart device content is transmitted.Today's eggplant Express has accumulated more than 1.8 billion users in the world, and more than 600 million users in the double printing market. Being banned has a great impact on products and users.

As for the banned e-commerce application Club factory, you may not have heard of it, but it is the top three e-commerce platforms in India. Its CEOLou Yun also said in an interview with Hugo half a month ago:「In the non-standard e-commerce of Indian market, club factory has no benchmarking platform."

In fact, not only club factory, but also many Chinese apps have taken a road of differentiation and localization in India.

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▲ both app are just banned from Chinese e-commerce applications

There are 22 official languages and more than 1600 regional dialects in India. The ban has a great impact on Chinese app audiences who have made great efforts in language diversity and adaptation. For example, the byte skipping Hello is an Indian dialect content community, so it is not easy to find a substitute in a short time. There are also some product barriers for the popular applications like likee among non English users.

What we don't mention is that the banned app's local employees and their derivative positions are bound to be affected by the ban, such as the fact that many of the MCN agencies that make videos for TikTok only make videos for this platform. TikTok were suddenly banned, likely cutting off their only source of income.

"Affordable substitution" of banned products in India

However, the ban is a certainty. In addition to the product people who are going out to sea to think about how to survive, there are still some product owners who want to seize the opportunity to fill the market vacancy left by the ban of app and win more users. These include both local entrepreneurs and Internet giants in other countries.

Anand prasanna, managing partner of iron pillar, a technology investment company in Mumbai, saidThe ban is good news for India's local entrepreneurs. Local app will avoid too harsh competition.

Like China, India has a strong application software development capability and a huge domestic market. Therefore, India can follow the example of the Chinese government and kick Chinese enterprises out of the Indian market on the grounds of protecting domestic enterprises or other reasons, because Indian enterprises have the ability to replace Chinese competitors.

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Prohibition list

At present, Indian media has begun to introduce more alternative products for domestic users to help them get the most appropriate "affordable substitution".

For the banned UC browser, we recommend products from big companies that are also backed by giants, such as Google's Chrome browser, Samsung browser, fox browser, Microsoft edge browser, opera browser (also related to China), and duckduckgo browser (the search engine for privacy protection of the main users in the United States). Local browsers also have alternatives such as omigo, geobrowser, Bharat browser, etc., but compared with the well-known products mentioned above, the score of local browsers is relatively low.

But on the whole, there are many alternatives for browsers, and many of them are of good quality. Once users are attracted by other products in this empty window period, the first mover advantage of UC browser will gradually weaken. The impact of this ban on browser category products is not small.

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The Bharat browser was the first Indian browser

For the banned cam scanner, Adobe scan, Microsoft Office lens, Google drive, turboscan, vflat and Scanpro can be replaced. The first three companies can tell by their names, and the last three have good ratings in Google play. It can be said that it is not impossible to replace the former products.

As for the short video applications that have attracted the most attention in recent years, several Indian entrepreneurs have made different applications, such as Mitron, Chingari, bolo Indya and roposo. At present, the biggest difference between several applications and tiktok is the number of users. For example, roboso has only 55 million users, while the newly started Chingari has only 2.5 million downloads.

For these apps, it's still a long way to catch up with the former. After all, China's short video war tells us another simple truth, even if there is money and traffic, it is not necessarily able to make a successful product. Therefore, products like tiktok and bigo live are relatively safe in the short term, but they are likely to be forgotten by users in the long term.

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Indian users have begun to spread the article of "affordable substitution" of Chinese apps. In their reports, the functions of eggplant fast transmission and flash transmission can be replaced by the local developed Ji switch and share all in India; the small shadow can be replaced by the local photo video king master; helo can be replaced by the Indian application sharechat, which also supports 15 dialects; beautyplus, a map revision application of Meitu, can also be replaced by B612 of Korean line Corporation.

In general, the Indian people are already full of "affordable alternatives" to choose from, among which there are also indigenous innovative applications.

So India's largest mobile advertising companyNaveen Tewari, the founder of inmobi's group, spoke highly of the government's move"This is the moment of digital independence that most Indians expect," he said. "

However, for the application in India for many years, the application achievements of many years of localization attempt may be lost because of this paper ban. For them, the ban is likely to usher in a "dark moment.".

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The picture is from "dark hour"

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