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The first "Kwai K-Station sing shop" landing in Guangzhou fashion Tianhe innovative play guide offline consumption

via:驱动之家     time:2020/7/11 20:31:52     readed:439

July 10, the first

It is understood that the store is located in the fashion Tianhe Street, the overall area of about 200 square meters. Unlike other offline KTV brands, the fast hand K-Station jukebox was first adopted

首家“快手K-Station欢唱店”落地广州时尚天河

Entering the store, the first thing you see is a public stage area. It is understood that the stage machine is open to all customers, and the mobile phone code scanning payment can be used to perform on the stage. At the same time, other customers on the scene can also reward the singers on the stage by scanning the code.

首家“快手K-Station欢唱店”落地广州时尚天河

On the right side of the stage, there are more than ten independent KTV boxes, and a large screen is installed outside the box to show the user's remaining time. By scanning the QR code outside the box to enter the small program, you can choose a single box.

首家“快手K-Station欢唱店”落地广州时尚天河

Not only that, all the KTV box of the jukebox are equipped with video recording function. After singing, users can choose to upload the video recorded by the KTV box to the fast hand through Mini Programs. Each video will be accompanied by 10 jukebox coupons, which can be collected by landing, and the fast hand users of the same city can also receive the jukebox coupons by clicking on these K songs videos.

首家“快手K-Station欢唱店”落地广州时尚天河

It is understood that this play is a new product designed by Kwai to specially designed for the offline singing shop. The purpose is to thoroughly break through the process of offline consumption and online diversion, and explore a new mode of technology enabling industry.

Kwai Shui music business executives said that under the epidemic, most people's long-term home, including movies, exhibitions, concerts and other entertainment activities under the line were hit hard, and KTV was also a subdivision plate that was hit by the offline entertainment industry. Kwai hope can borrow its own brand and online traffic (especially the same city traffic) to do online promotion for KTV partners, so as to increase their income and help them gradually resume business.

For consumers, this innovative way of online and offline linkage can also break the closed space state of traditional KTV, create connections between users, and let karaoke fans get more attention and traffic. It can be said that it can do more with one stone.

首家“快手K-Station欢唱店”落地广州时尚天河

The reporter learned that in the first fast hand singing shop landing at the same time, fast hand station also landed a name called

首家“快手K-Station欢唱店”落地广州时尚天河

According to the introduction, the future, the account will continue to operate throughout the year, fast-hand music related officials said that the reason for the operation of the official account is to provide offline partners with a centralized content display window, in the future, any offline KTV partners planned live broadcast and activities, can be guided through the account.

At present, the fast hand daily life has exceeded 300 million, the direct broadcast ecology and the commercialization exploration has also become increasingly mature. And the launch of this fast hand K-Station singing shop, no doubt for all offline entertainment places to provide a new idea of the Internet. In the future, fast hand will also continue to play the platform's technology and traffic advantages, enabling offline industries, to help more industries online and offline integration.

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