Twelve years ago, apple opened its first Apple Store direct retail store in China, located in Sanlitun, Beijing. Today, 12 years later, Sanlitun apple store quietly moved to the diagonal "next door" of its original site and reopened. In the congratulatory letter, Apple CEO Cook said, "as our first retail store in China 12 years ago, apple Sanlitun has always held a special place in our hearts. Our team is trying to reinvent all aspects to provide a more special experience for the community to explore, create and learn. "