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To let Prime Video land iOS and Apple TV Apple to Amazon

via:cnBeta.COM     time:2020/7/30 15:43:26     readed:921

According to foreign media reports,In order to introduce prime video into the app store, Apple has offered Amazon a low fee revenue sharing model, which seems to contradict the claim of the tech giant that all apps and app developers are treated equally. Apple's service director, Eddie Kuyt, reached an agreement with Amazon in 2016 under which new users who sign up for Prime Video through in-app purchases would earn 15 percent of their income.


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Apple usually gets a 30% share of its subscription revenue from the app store, and it drops to 15% for paying users who subscribe for more than a year.


The proposal was mentioned in an email communication released by the House Judiciary Committee on Wednesday at a congressional hearing on antitrust issues for large technology companies.

A memo to Amazon CEO Jeff Bezos recalled a meeting between the two. They discussed a deal that would launch Prime Video for the first time in iOS and Apple TV. The lack of Prime Video apple set-top box was seen by consumers as a major flaw in the platform because bezos was reluctant to let Prime Video services run on devices competing with Amazon Fire TV top box.

In addition to reducing subscription fees by 15%, Apple also agreed to support integration with Siri and the then new IOS TV app and add prime video metadata for Siri and spotlight search. As part of the agreement, Apple will take a 15% share of in APP processing subscriptions to up sell streaming services such as Showtime, the email said.

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