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Is Xiaomi's "Avenger League" still have a big ending?

via:驱动之家     time:2020/7/31 1:21:13     readed:651

With Lu Weibing, Chang Cheng, Yang Zhe and many other mobile phone industry veterans have joined, Xiaomi


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On July 29, Xiaomi group announced the latest appointment of senior executives: Zeng Xuezhong was appointed Vice President of the group and President of the mobile phone department, responsible for the R & D and production of mobile phone products, and reported to Lei Jun, chairman and CEO of the group.

Zeng Xuezhong has more than 20 years of experience in the communications industry, has served as ZTE executive vice president, ZTE mobile phone CEO, Ziguang Group global executive vice president, Ziguang shares president, Ziguang exhibition sharp CEO. Led by ZTE


Jin Li, Lenovo, Cool School, ZTE, Xiaomi

More than 20 years of career veterans

Zeng Xuezhong's resume is no better than Xiaomi

Zeng Xuezhong graduated from Tsinghua University in 1996, majoring in Modern Applied Physics. He joined ZTE the following year. He has been working for 21 years. He started as a senior project manager and assistant regional general manager, and became the president of the terminal business department in 2017. Zeng Xuezhong is also the youngest executive vice president in ZTE history.


Zeng Xuezhong, a technical background, was the first engineer to provide technical support for telecommunications services in the southwest. Since 2006, Zeng Xuezhong has been senior vice president of ZTE, in charge of China, outstanding performance, in a number of areas to create revenue of nearly 1 billion sales miracle, known as ZTE internal

From January 2014, Zeng Xuezhong began to serve as the executive vice president of ZTE, in charge of the terminal business unit, one of the group's core businesses. However, ZTE's terminal business has not made outstanding achievements in the competition between Xiaomi and Huawei. Apart from the consumer business, ZTE's terminal business has been declining in the e-commerce and offline markets.

In October 2016, ZTE finally attacked the top management of the terminal department. Yin Yimin served as the general manager of the terminal business unit as an executive director, and Zeng Xuezhong assisted the mobile phone work as the company's executive vice president. This adjustment is equivalent to the removal of Zeng Xuezhong as the head of the terminal department. In April 2017, Zeng Xuezhong, who spent 21 years in ZTE, chose to leave ZTE.

One month after he left office, Zeng Xuezhong came to Ziguang as the global executive vice president of Ziguang Group Co., Ltd. and the president of Ziguang Co., Ltd. Zeng Xuezhong's years in Ziguang were not smooth sailing, and he had been transferred many times.

In November 2017, Zeng Xuezhong resigned from the position of president of Ziguang and became CEO of Ziguang Spreadtrum. In November 2018, Ziguang zhanrui introduced a co CEO, Chu Qing of Huawei Hisense department; in December, Diao Shijing, CO president of Ziguang group, took up the post of vice chairman and CEO of Ziguang zhanrui Zeng Xuezhong returned to work in Ziguang group and no longer worked in zhanrui. After this adjustment, Zeng Xuezhong left zhanrui, the IC Design Department of Ziguang group.

In March 2019, Zeng Xuezhong left Ziguang to start a business and founded Huixin Communications


From tianyancha

The lineup behind Huixin is not simple. It is jointly initiated and established by Shenzhen Futian District government, South University of science and technology, and Lihe scientific and technological innovation group. It mainly provides technical support for 5g. It should be noted that Xiaomi is also one of Huixin's strategic investors. Xiaomi's announcement shows that after joining Xiaomi, Zeng Xuezhong will continue to serve as the chairman of Huixin communication, and Xiaomi will continue to cooperate with Huixin communication.

Zeng Xuezhong's resume and experience are quite outstanding. He has been directly responsible for terminal business in ZTE and has experience in upstream companies such as Ziguang. Now, Ziguang's business is expanding continuously and has a stable cooperative relationship with Xiaomi. Xiaomi will not refuse the experience and resources it can bring. Zeng Xuezhong, who was born in ZTE, may also be able to understand Lei Jun's desire to compete with Huawei.

Interestingly, at the launch of ZTE AXON 7 in May 2016, Zeng Xuezhong publicly said:

On December 19 last year, Lei Jun's mobile phone screensaver went viral at a welcome dinner at the Chu Chamber of Commerce


Has been listed, in a number of countries to carry out business Xiaomi, has been an international large company. There's too much to worry about now, share prices, investment relationships, overseas markets

This time, Zeng Xuezhong's position is the president of the mobile phone department, responsible for the R & D and production of mobile phone products, as well as supply chain related work. In the past, this position was successively held by Lei Jun and Lin bin. In the most difficult period of Xiaomi, Lei Jun personally left the scene, sorted out the products, stabilized the supply chain, and Xiaomi was able to grow again.

However, Zeng Xuezhong's position this time seems to overlap with Chang Cheng who joined Xiaomi before. When the latter joined Xiaomi, he served as vice president of Xiaomi group and was responsible for mobile phone product planning. I wonder if this position will be adjusted in the future.

In addition, while Zeng Xuezhong joined, Xiaomi announced the establishment of the Group Strategic Committee, responsible for the Group's strategic planning. Group Chairman and CEO Lei Jun as chairman of the committee, Group Vice Chairman Lin Bin, Group Chief Strategy Officer Wang Chuan as vice chairman, member, reporting to Lei Jun. Mesozoic in charge,

The performance of Xiaomi mobile phones in the second quarter was not outstanding. According to IDC data, the total number of Xiaomi smart phones shipped in the second quarter was 10.5 million units, a decrease of 6.6 million units compared with 17.1 million units in the same period of last year, a year-on-year decrease of 38.4%, which was the first drop among major manufacturers. The data of counterpoint also showed that the shipment of millet in the second quarter decreased by 35% year-on-year, and the market share of the mainland was 9%, which is even with apple, and the gap with Huawei is widening.


In the third quarter, Xiaomi's new high-end machines are coming into the market soon. The data of the annual report show that Xiaomi's ASP has been significantly improved, including Yang Zhe and Zeng Xuezhong, who used to work in the high-end market. Xiaomi is determined to make a comeback in the high-end market.

In addition, what we are concerned about is that Zeng Xuezhong, with the background of purple light and Huixin, will Xiaomi's core building plan be restarted?

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