On July 31, canalys announced the shipment of China's smartphone market in the second quarter. According to the data, although the market contracted by 7% compared with the second quarter of 2019, the domestic smartphone market recovered significantly in the second quarter, with a quarter on month growth of 25% and the shipment volume of more than 90 million units.
"Apple launched a new low-cost iPhone se immediately after the Chinese market restarted in April, supplemented by an installment plan and swap promotion," low added. The release caused a stir. Low priced products are especially suitable for online channels. E-commerce platforms can match various payment forms and bundled promotions for the products. E-commerce promotion subsidies are also particularly effective in low-cost products. The unprecedented in-depth cooperation between apple and the e-commerce platform is welcomed by the majority of consumers. "
Louis Liu, a research analyst, said: "5g smartphones are booming, with 39 million Chinese smartphones shipped in the second quarter of 2020, a sharp increase of 260% over the first quarter. Domestic brands are increasing the penetration rate of 5g in their product portfolio to support operators to migrate existing 4G users to 5g. In July, registered users of domestic 5g packages exceeded 100 million. Huawei aims to become the preferred 5g brand in the Chinese market. Its 5g products have exceeded 60% of the total shipment volume in the second quarter. At the same time, nearly one third of the shipping volume of competitors such as vivo, oppo and Xiaomi has been able to support 5g. Fewer new 4G models will appear on the roadmap of major manufacturers in the second half of this year. As consumers face fewer 4G choices when replacing their smartphones, sales of 5g products will be on the fast track. "