Although Google will continue to dominate the market in 2020, the search engines of Bing and other competitors have gradually eroded part of Google's search market share in recent years. According to netmarketshare, Google had about 84% of the market share in June, while Bing had 6%. In particular, Bing has made good achievements in paid search, and the revenue of Microsoft advertising company has also increased greatly last year.
Surprisingly, Microsoft is now planning to change the name of Bing's search engine to Microsoft Bing. Currently, various users have found that the Bing brand in search results has been changed to Microsoft Bing.
A change seems to be a simple change of name for Bing to align with Microsoft's new brand strategy. Notably, Microsoft's Edge InPrivate window features are also used
Microsoft's search engine revenue growth has been slowing as advertisers cut their budgets during the global health crisis. In the fourth quarter of 2020 revenue report, Microsoft pointed out that search advertising revenue decreased by 18% or $353 million compared with the same period last year because advertisers spent less on advertising or paid search results.
As expected, Google's search revenue has also been negatively affected by budget cuts in advertising spending.