Wen / PAN ran
Source: Reading (ID：luanbooks)
Are young Americans going to the byte Los Angeles office tomorrow to present flowers for TikTok?
Historical moment, write something.
The clash of Civilizations
In March, when the byte skipping organizational structure was adjusted, I wrote at the end that this is a path that few people take. During the Sino Indian border conflict in mid June, I said that byte skipping has gone beyond the scope of commercial companies and has become a slice of the great era. I didn't expect a word to come true.
The White House has been pressuring media after India banned TikTok in late June, hoping TikTok could become an American company. The technology company is involved in different countries around the world
Zhang Yiming ,2015
A little different from the Google's exit from China, the byte throbbing desire to survive is extremely strong, and all that can be done is in accordance with the U.S. government and law.
But on this rare Road, just because tiktok is made in China, it is necessary to transfer control over the company and products.
In one's life, one should not only consider self struggle, but also historical process.
This picture I took in June 2018 at Shibuya's office in TikTok Tokyo, which will TT share offices with others in Japan, with less than 10 employees.
When we had a meeting with tiktok students, they couldn't say what they were.
I suggest that they change their expression to overseas users in the future
Instagram = picture
Tiktok = short video
Tiktok is an intergenerational revolution in social media. People prefer video, especially when the product makes it easy for ordinary people to use, create and get attention.
Sadly TikTok is not yet a real social network.
At that time, tiktok's rapid development overseas was due to its extremely radical launch on Facebook. However, because the scale effect of the original bilateral network of content creators and consumers has not yet risen, and TT retention is too low, Facebook feels that money is not making a fool, and does not regard tiktok as a threat at all.
The rise of short video in 2019 has made Xiaozha fully aware of the fierce competition from Chinese companies in overseas markets. Short video has a global language, viral transmission characteristics, competition is the length of young users.
Facebook has only begun to officially consider tiktok a competitor. When he couldn't do tiktok himself, oza began to bring in geopolitical confrontations and lawmakers in Washington, D.C., to form an alliance to kill him.
Tiktok was originally tied up with political operations, and Zuckerberg was the biggest voice in the early days.
Two sets of values
From 2010 to 2017, Zuckerberg's interest in China is obvious.
In order to enter the Chinese market, Zuckerberg, who married a Chinese American wife, appeared on the social network as a Chinese son-in-law. He listed his annual goal for a certain year as being able to learn Chinese. He deliberately went to Tiananmen Square to clock in, and went to Tsinghua University to speak in Chinese. Please name his daughter-in-law.
But by the second half of 2017, Facebook's photo-sharing software in China
Since 2018, Zuckerberg has been in a whirlpool over Facebook's data and privacy issues. In 2019, tiktok has sprung up all over the world, especially among young users. Zuckerberg began to demonize tiktok from China and threaten Facebook, and developed tiktok products in Brazil and Mexico.
In the U.S. Congress,
After the Indian government banned and tiktok took the initiative to offline, there was a short video vacancy in the Indian market, and Facebook aimed to seize the opportunity to let instagram test the reels function in India to replace it. In this month, reels will be launched all over the world.
This week the U.S. technology giants were singled out by Congress for collective questioning
As for China's attitude, we can compare Xiaozha's attitude with that of the other three CEOs. We can find that Xiaozha is the most obvious double faced person. Bezos has never been to China. Cook, because the supply chain and consumers are in China, has a consistent attitude. Google has been trying to pursue a set of values, because the values have withdrawn from China, and because the values have shelved the dragonfly plan to return to China, only Zuckerberg has always had two sets of values. It is rumored that during the recent period of Zuckerberg's relationship with China, Facebook cooperated with an office to do relevant content auditing in its US market.
Facebook may not win
The obvious result today is that byte-hopping is Facebook the biggest winner TikTok giving up control of U.S. business. Instagram Reels will take over the net red and Z generations.
But the first thing I remember was that Google pulled out of China. I don't know. Tomorrow, some young people from America will go to the byte Los Angeles office to present flowers for tiktok?
Recalling Yongshi, Zuckerberg likes to say that Facebook and MySpace are the differences between Silicon Valley companies and Los Angeles companies. It is natural justice for Silicon Valley to defeat Los Angeles. But this time around tiktok in Los Angeles, Facebook in Silicon Valley was a disgrace. Although it can also be said to be in business, in the first two years of the battle between Facebook and tiktok, in the fair market competition environment, Facebook has been defeated.
What I want to say is, if Google did not withdraw from China, it is possible that Baidu is still in the first camp today, Google this powerful opponent to stimulate Baidu will not be so soon complacent arrogant lost.
Today Facebook the U.S. government is used to curb TikTok, rather than its own product power, and market legitimacy has been lost. And this will make more people see that the dominance of American Internet companies around the world is not strong, and it is not ruled out that countries may see the demonstration effect of lighthouse countries and begin to ask Facebook to follow the rules.
And I wrote last year that byte skipping is actually the most Facebook like company in China. Byte has borrowed a lot from Facebook in terms of information flow business, user growth and recommendation algorithm. The same is true of tiktok's accusation that tiktok endangers the privacy and safety of young people and affects their ideas. This query should be transferred to Facebook.
How about tiktok sold to Google in America?
What if, according to the assumption that the enemy can be friends, the United States sells it to Google in order Facebook,TikTok strike from the front?
Tiktok has just signed a large order of $800 million with Google cloud, which is the largest customer of Google cloud. From the perspective of existing strategic cooperation, from the perspective of consistent values, and from the perspective of common enemies, maybe the two countries will have more common language?
Users' interests and behaviors are the biggest factors affecting Facebook's fate, because tiktok is in a strong position, and FB's user participation is definitely under threat, especially among the younger generation. Facebook revenue is mobile phone advertising as like as two peas, and TikTok is just taking off in the US.
According to the report, it seems that Microsoft can only take over TT.
Google. is the company that wants to buy TikTok outside of Microsoft Since the result of being forced to sell can not be changed, I think Google is the best choice for the US government and TikTok to catch up with Facebook.
If Google were to buy tiktok's US business, it would be as meaningful as Facebook's acquisition of instagram. Tiktok's products are in the lead. Google has both financial resources and technology. Tiktok only needs to make breakthroughs in attracting the attention of generation Z.
Moreover, Google's values are more secure than Facebook's, and will ensure that the data is safe and reliable, without fear of being sent to other countries. Google also has YouTube's ready-made medium and long-term video content ecosystem, Google's largest search volume in the digital world and a huge advertising base, which can further accelerate the development of tiktok.
It's going to be the toughest frontal battlefield attack on Facebook.