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What does vivo's short film on the film festival stand for?

via:博客园     time:2020/8/4 14:45:48     readed:501


Louis ,1888


At the end of 1896, the film was introduced into Shanghai, China. Several short films were shown in "another village" in Xuyuan, a Shanghai juggling entertainment center. At that time, it was called "western film drama".

On June 16, 1905, Tianjin's Ta Kung Pao published an advertisement for the British firm Kuaiyi. The combination of "film" appeared for the first time.

At the beginning of the 20th century, the film art ushered in an explosive growth.

From film to Film Festival, from minority art to modern industry

With more and more films, people want to have a platform to focus on appreciation and improvement of films, so there is a film festival.

The first film festival in the world was the Venice Film Festival held in Italy in 1932, and the nearest one was the first Youth Film Festival held in Xining. This film exhibition aims to explore the development direction of filmmakers' first and early works, and explore the relationship between youth film culture and contemporary life.


More than 130 years have passed since the first film. The film industry has gradually developed into a part of a huge modern industrial system, and the film itself has become one of the most daily entertainment habits of the public.

In 2019, the annual box office of Chinese films will exceed 64 billion, with more than 1.6 billion people watching movies, and there will be 12408 cinemas in China.

A large base indicates that this is a money making industry, but it is also a money burning industry. For example, "Avenger alliance 3" and "Avenger alliance 4" were filmed together, with a total cost of more than $700 million.


Not only are actors and special effects expensive, but props and photographic equipment are also expensive. The price of a professional video player is hundreds of thousands, or even more. Expensive and professional, only a small number of people are destined to be able to make films, and they are driven by the capital behind them.

The birth and use of these equipment improved the professionalism of the film, in exchange for very outstanding picture performance, but also set a very high threshold, so that the film shooting and public separation, the cinema has become the only place where the public can contact with the film.

Is it easy to make a movie? Without the hundreds of thousands of professional equipment, can a mobile phone make a movie or even complete the post production.

What's the difference between making movies on mobile phones today and a few years ago

American independent film director Sean, January 23,2015


This film is not about how famous the director is, or how wonderful the theme is, nor what exciting new technology is used, but that the shooting equipment is a mobile phone, and the whole post editing is also completed on the mobile phone.

In fact, before orange, there were already mobile phone movies. In 2011, South Korean director Park tsan woo used his mobile phone to shoot "waves and waves" and won the "Golden Bear Award".

In the shooting process, due to the use of a large number of slide tracks, external lens and professional post production, there are not many traces of mobile phone shooting when it is released, so mobile phone shooting has become a complete gimmick.


The same question also appears in Chen Kexin's "three minutes". Professional external lens and expensive auxiliary equipment make three minutes tear, but also divorced from the actual mass mobile phone photography.

And those old academic school for the mobile phone film is more skeptical, to find a place for mobile phone film is not easy.

In the film festival which advocates diversity, diversity and pioneer, it is a more suitable platform for the new forces to show themselves. In 2015, "orange" was also the first premiere at Sundance Film Festival. This year's Xining first youth film exhibition cooperated with vivo, a mobile phone brand. This is the first time that first Youth Film Festival and vivo cooperate with the film festival.


A young director, Yang Qing, who shot "Hotpot Hero ," also used vivo X50Pro mobile phone to shoot the opening film of the ultrashort unit ," When We Decide to Give up Night ". This is a rainy night story, the capture of light is very demanding.

Not only Yang Qing, but vivo even held a competition unit to encourage young directors to use vivo mobile phones to create films directly.

From "waves" to "orange" to "psychomania", short films and even long films on mobile phones are not the first thing that anyone wants to eat crabs. However, you may be curious about the changes of mobile phone filming in recent years, and what makes it more worthy of discussion?


In the interview, Li Zhuo, head of vivo imaging product team, gave a good answer:

A few years ago, mobile phone filming of films can only be said to be involved in shooting, only the screen material collector, is guaranteed through the entire film industry.

But today, just like the film made by director Yang Qing, it shows a very high standard. When it is shot, it does not need the equipment, so it can be shot by mobile phone. Moreover, many directors mentioned that because of the use of mobile phones, the scheduling of on-site teams has become simple, and it is also very easy to change seats.

What does that mean? It shows that the performance of the mobile phone has been improved, and it has the opportunity to independently complete some high-quality videos. Of course, not all scenes can do this. At present, the mobile phone still has many shortcomings. But in some subjects, such as super short films, the pursuit is not the ultimate picture and special effects, but how to tell a good story. We think that mobile phones are competent.

What's the boundary blurred by mobile phone movies

In the cooperation between vivo and first Youth Film Festival, the core idea is called "exploring the boundary between film and mobile phone".

What is the standard of mobile film? In fact, vivo himself, including the young directors sitting on the scene, did not know. Because there is no clear standard for mobile movies.

Gao Yitian, the operation director of first Youth Film Festival, said that this is not a matter of shaping standards. What they and vivo are doing now is exploring standards.


This is very good, because vivo knows what his purpose is, and he is not a troublemaker in the film industry. Vivo has no intention of that. However, vivo is serious in promoting creators to realize their creative needs in super short films through mobile phones.

But what is on both sides of the border, blurs the boundary between what and what. This is where the curator did not give an answer.


To answer this question, we should start from the mobile phone itself. Li Zhuo gave several examples:

In the past, the boundary between professional creators and free creators was very clear. There were some sharp differences. For example, the equipment was different. For example, professional cameras, professional studios and crew were available. The non professional creators might be desk lamps, etc. Now there is a trend of blurring the boundary. Professional creators may deliberately use some small cameras or even mobile phones to record for convenience.

This was unthinkable in the past, using professional equipment such as the Alai camera, where the director could not see that Alai might be crazy. But now more and more micro-single products are involved in film shooting, which is a blur of boundaries.

Moreover, the level of free creators is also improving. For example, in the super short film unit of first Youth Film Festival, most of the contributions are actually freelancers, recording in a very close way to life.

Now we can still see this line, but just as the camera is involved in the film making, it may actually become more and more blurred in the future.

More professional or better

With the rapid development of mobile photography, the film festival also gives mobile movies and traditional films an opportunity to display on the same platform, and to explore the boundaries of the film crazily.

In fact, some of them are moving towards the professional direction, but some are going in different directions.

X50Pro is a more professional photography flagship in the vivo X50 series, as a partner in the FIRST Youth Film Festival, while the X50Pro relies on the micro cloud platform to move in this better direction.


On hardware, the X50Pro uses Samsung's GN1 sensor master, with a 1/1.3-inch base that can output 100 million pixels and a single pixel size of 1.2

Plus 32 million people like 13 million ultra wide angle 13 million long focus combination, comprehensive hardware quality is stronger, outstanding professional and high specifications.

The X50Pro main micro cloud platform, IMX598 the main 13 million people 8 million super wide 8 million long focus, the main micro cloud platform technology brought anti-shake performance, can also keep the picture stable.

Although the two ideas are different, the vivo X50Pro and vivo X50Pro of the two mobile phones after the release of the evaluation in the image circle all the way up, plus perennial contact and cooperation with the image circle, the flagship image of the word of mouth on a new height.


Just, more professional and better shooting these two roads, how will vivo go? Mr Li said:

And the two do have some differences in positioning, X50Pro, that is, the Super Cup, a product for photographers and people who want to do photography, which will be more serious as a whole. For example, lens focus segment layout, components selection of these functional design things.

X50 Pro is aimed at a larger group of people. After studying the needs of large groups, we found that what they want is clarity, fluency and stability. We have customized new photosensitive elements together with Sony, made micro pan tilt and super anti shake algorithm, etc., which are different from Super Cup in tonality.

X50Pro should be said to be a mother set and X50Pro a subset of it.

Film from the minority to the public, from the minority art to all inclusive, the unchanged is the core.

No matter how we go, in the 5g era, in the era when mobile phones become people's most intimate things, such cooperation does not lie in the final creation of several short films shot by mobile phones, but the exploration of the value of mobile phones as a tool for the production of image content. Traditional filmmakers will gradually realize the value of mobile phone shooting and the value of mobile network communication.


For the general public, the increasingly strong mobile phone photography ability makes the concept of film this art category sink more and more, so that good ideas will not be buried, and the self-expression of independent creators can be seen by more people.

Film art, which was born in technology and grew up in technology, is constantly widening its boundaries due to the progress of technology. When the tools in people's hands are no longer shackles, this itself is the progress of humanistic exploration.

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