Facebook today launched instagram reel, a short video app in the United States and more than 50 other countries and regions, to challenge its rival tiktok.Facebook move comes as Microsoft plans to buy TikTok. Under pressure from the white house, TikTok parent company "byte jump" has agreed to divest part of TikTok business, people familiar with the matter said.
Analysts said the massive launch of instagram reel by Facebook will further intensify the competition with tiktok. Instagram reil and tiktok are very similar apps that are eager to attract teenagers in the US, and both companies see each other as rivals and threats.
Instagram launched reels in Brazil in November, France and Germany in June, and then in India. Today, Facebook has expanded it to the United States and more than 50 other countries and regions.
Instagram Reels are highly similar to TikTok, such as allowing users to make and share 15-second video clips. These similarities lead TikTok CEO Kevin Mayer (Kevin Mayer) to refer to Reels as "shanzhai products ".
"We welcome companies that want to launch competitive products," Mayer said. After lasso failed, Facebook launched another copycat product, reels. " Mayer also said,
Facebook launched a defamation attack on tiktok and disguised itself as patriotism in an attempt to end tiktok's presence in the US market.
On Tuesday's video conference call with reporters, Instagram vice president for products, Vishar Shah (Vishal Shah), acknowledged these similarities and said "the product was inspired by everywhere ", including Facebook teams and the wider ecosystem.
Instagram have no plans to provide users with advertising or other ways to make money through Reels, although it has recruited some young internet stars, such as dancer merrick hana (Merrick Hanna) and musician tiaz (Tiagz), among others. But Shah says the company paid the creators for the production.
Marketing Virus Nation CEO Joe Garridze (Joe Gagliese) believes that Facebook expansion is a huge threat to TikTok. Moreover, Facebook decision was made at this time, in large part because TikTok was in a "turbulent" moment.
It was reported yesterday that some of the top creators on tiktok have started to move to other platforms, such as instagram, Triller and byte, due to the uncertainty of tiktok's future.