Microsoft announced today that it will end the beta version of Xbox project xcloud for IOS devices and give up running project xcloud on the platform due to the audit restrictions of Apple App Store app store.Project xCloud is Microsoft's first cloud game platform launched in 2018. The service allows players to use mobile devices such as mobile phones and tablets without using Xbox One hosts or Win10PC devices to spend $15 a month on Xbox Game Pass platforms and run more than 100 Xbox One games through cloud servers.
Microsoft's Xbox Division has been testing the IOS version of the software on testflight for the past few months and plans to fully open the service on September 15.
Unfortunately, due to Apple's App Store app store audit rules, Microsoft announced that it had given up its launch and ended the IOS test version of xcloud on testflight on September 11.
The Verge reports that microsoft will continue to support the Xbox Game Pass of the Android platform and its accompanying xCloud cloud game features and plans to launch it to the public next month.
Microsoft issued a statement condemning unfair treatment of app store
A media statement on the morning of August 7, Beijing time, berating Apple for its stringent developer restrictions and its stance on cloud gaming apps, said Apple treated gaming apps differently and applied looser rules to non-game App..(Agencies
According to microsoft ," apple is the only universal platform to deny consumers access to games such as microsoft cloud games and Xbox Game Pass ".
In the statement, Microsoft noted that all games available in the Xbox game pass catalog are rated by independent industry rating agencies, such as ESRB and regional equivalents. Microsoft believes that it can find a way to put apple on the shelves through third-party content evaluation and other ways.
The beta version of our iOS Project xCloud preview application has expired. Unfortunately, we can't bring Xbox Game Pass Ultimate cloud game vision to gamers on the iOS through the Apple App Store App Store.
Apple is the only universal platform to refuse consumers to subscribe to games such as cloud games and Xbox Game Pass. And it always treats game applications differently, applying looser rules to non-games App, even if they contain interactive content.
All games available in the Xbox game pass catalog are rated by independent industry rating agencies such as ESRB and regional equivalents. We are committed to finding a way to introduce Xbox game pass ultimate's cloud game to IOS platform.
We believe that customers should be at the heart of the game experience, no matter where they are, they want to play, connect and share games anywhere ." Microsoft said in a statement.
Facebook's "following suit" condemnation
After Microsoft, Facebook has publicly denounced Apple's app store policy because of the failure of Facebook gaming's built-in features.
Facebook COO Cheryl Sandberg (Sheryl Sandberg) issued a statement to the New York Times and other media around 7 p.m. on August 7, Beijing time, accusing Apple of repeatedly refusing to Facebook Gaming the app's built-in independent game feature in a few months, forcing the company to abandon it completely and remove it from the iOS version.
"In order to get Apple's approval of the stand-alone Facebook gaming app, we have to completely remove the game features, which means that the IOS user experience is inferior to the Android platform." Facebook said in a statement.
Facebook gaming is a live video game platform, similar to twitch. On the Android mobile terminal, the app has many mini games built into the Facebook instant games platform and runs independently in a way similar to wechat games. However, apple believes that this function is not allowed to go online.
Facebook said Apple cited app store review guide 4.7 to justify the rejection, claiming that the main purpose of the Facebook gaming app is to play games, not to watch videos. Facebook replied to apple, citing data on users' usage of the platform, saying that 95% of its users watch the video stream, which is not a game type product. But Apple didn't reply or put the stand-alone app on the shelves.
(Note: Apple's app store audit guide 4.7 means that HTML5 games distributed in the app must not provide access to real currency games, gambling or charitable donations, or support digital commerce. This function is only applicable to embedded binary files and related code approved by apple.)
This is not the first time Facebook have encountered App Store shelf problems. included on Facebook and Messenger stand-alone software, iOS version also removed the Mini Game Instant Games feature built into the Android device.
Vivek Sharma, Facebook's vice president of games, told the verge, "it's a common pain for the entire gaming industry, (Apple's approach) ultimately hurts players and developers, and seriously hinders innovation in other types of formats, such as cloud games, on mobile devices."
Apple's response: to protect consumers
earlier today, apple responded by admitting that it did not allow cloud game services such as microsoft xCloud platform, google Stadia platform to land in App Store app store.
Apple also said that the app store couldn't audit every game through Xbox game pass, so the relevant services were not available in the app store.
"App Store's establishment is a safe and secure place for customers to discover and download applications, and huge business opportunities for all developers.
Before entering our store, all applications must be reviewed against the same set of guidelines designed to protect customers and provide developers with a level playing field.
As our customers enjoy the excellent apps and games offered by millions of developers, the game service is available in the App Store app store as long as it follows the same set of guidelines for all developers ." Apple spokesman told the media.
Apple stressed that the restrictions were designed to protect consumers and provide a level playing field for developers.
While both microsoft and Facebook、 apple are tech giants, apple controls the availability and retention App Store all iOS、Mac software through its powerful app store ecosystem. This has Facebook、 a headache for tech giants such as microsoft: on the one hand, it needs to attract more users by relying on apple ecology; on the other hand, it has to work hard to comply with the various "clauses" in apple App Store audit rules.
It is worth noting that in June this year, the European Commission announced that it would launch an antitrust investigation into Apple pay and app store. Apple could face billions of dollars in fines if the EU rules that Apple has a monopoly.