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Five years ago, the article infringed on the right of portrait. BMW China apologized to Liu Xiang

via:驱动之家     time:2020/9/20 16:31:21     readed:269

Between BMW (China) automobile trading company and China's sports star Liu Xiang,The infringement dispute five years ago has finally settled down and ushered in the final result.

On September 18,BMW (China) Motor Trading Company issued a statement of apology for violating Mr. Liu Xiang's portrait right.

Recently, BMW (China) Automotive Trading Co. Ltd (

On April 8, 2015, our company published an article entitled "retired hero" on official micro blog and official wechat account,The article published earlier on the official microblog and official wechat account could not be deleted in time.

violated Mr. Liu Xiang's right to portrait. Our company sincerely apologizes to Mr. Liu Xiang.


It is understood that BMW (China) on April 8,2015, on April 8,2015

With Liu Xiang's starting movement as the matching picture, the background is designed as the front face of BMW, and the brand logo is implanted at the same time.

According to Liu Xiangfang,Its cooperation period with BMW has ended. Therefore, it holds that BMW (China) has infringed this act and filed an infringement lawsuit.

As a result, after a long trial process, the long-standing infringement case ended with BMW losing the lawsuit and issued this apology statement.


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