For a company that attaches great importance to product experience, Apple has always been reluctant to like its customers, who are particularly concerned about the configuration of devices, and more about experience.
Apple's MAC and iPad continue to have the highest customer satisfaction scores among PC and tablet makers, according to US media reports.In the 2020 home appliances and Electronics Report, apple scored 82 ACSI points, down 1 point from 2019. Apple's satisfaction score beat Samsung (81), Acer (78), Amazon (78), ASUS (77), Dell (77), HP (77), Lenovo (76) and other competitors.
According to ACSI, the score includes laptops, tablets and desktops, but if you separate them, Samsung and apple are tied in terms of customer satisfaction for tablets. Apple and Samsung also dominate the notebook rankings, while desktop computers have some gaps.
Apple continues to excel in the overall customer experience, with the highest scores in design. Samsung is brilliant in value and gets the best rating of all PC manufacturers.
factors affecting customer satisfaction ratings include design, graphics and sound quality, availability of accessories, software and applications, ease of operation, system crash frequency, and processor speed.