According to reports, several recent moves by Amazon indicate that its annual "prime day" event may begin in the next few weeks.Amazon's internal email obtained by the media said that the two-day shopping event will be held from October 13 to 14 and is expected to be officially announced on September 27.
In July, the company confirmed it would postpone "Golden Day" in the United States and said in its second-quarter earnings report that the event would take place in the fourth quarter.
With a week to go before the fourth quarter, Amazon seems to be preparing brands, sellers and employees for the upcoming grand shopping festival in its network.
according to the amazon internal notice obtained by the media, amazon has informed warehouse workers on friday that full-time employees are not allowed to submit new leave applications between october 13 and 20 because "to prepare for the busy autumn ".
Amazon's spokesman said in a statement to the media that the company had not the date of the Golden Day.
Since 2015, Amazon's "golden day" is usually held in July. Part of the purpose of the discount celebration is to attract new subscribers, promote Amazon's products and services, and promote sales in the middle of the year.
Since April, it has been widely predicted that the golden day will be postponed, and sellers and brands have been preparing for it for several months. Amazon has hitherto unknown demand for novel coronavirus, which has led to its shortage of supply chains and extended delivery time.
Amazon faces huge challenges in the months leading up to golden day, and this year's golden day date is also crucial to ensure that Amazon has enough of its best-selling inventory during the Black Friday and online Monday shopping festivals.