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Rapid implementation of Baidu health e-commerce service strategy on HPV vaccine appointment day

via:驱动之家     time:2020/9/26 19:00:37     readed:84

Since the launch of HPV vaccine spot booking service in Baidu health online e-commerce brand Festival on September 20, the daily turnover (Gmv) has exceeded 20 million.


Baidu health related person in charge introduced that the public's knowledge of HPV vaccine is relatively insufficient, and there are concerns about vaccination. Baidu health takes advantage of knowledge service to create a one-stop closed-loop service from HPV knowledge popularization to online consultation, vaccine appointment to medical treatment and vaccination. Meanwhile, aiming at the problem of insufficient vaccine, it has cooperated with many institutions to provide sufficient vaccine for users.

Baidu Health invited Wang Jiandong, chief physician and vice-dean of Beijing Maternity Hospital affiliated to Capital Medical University, and Qiao Youlin, director of Epidemiology Research Office of Cancer Hospital of the Chinese Academy of Medical Sciences, to answer questions live online. For users to popularize science related knowledge, help promote HPV vaccination, enhance user awareness of health protection.

In order to solve the problem of insufficient vaccine, baidu health cooperates with leading domestic health service institutions, such as rainbow doctor and Aikang, to solve the problem of insufficient vaccine supply, coordinate exclusive resources for users, improve the success rate of user appointment, ensure that genuine products are in stock and three injections are complete, and give vaccine adverse reaction insurance exclusively to relieve users' worries.

This is another implementation of Baidu's health service strategy. During the epidemic in April this year, baidu health cooperated with nucleic acid detection and sampling institutions to provide online appointment service for nucleic acid detection. In addition, baidu Health launched a variety of activities, such as health month and National Health Festival, to fully mobilize the ecological resources of the health industry, and provide users with health services from registration appointment to drug delivery, bringing more affordable health benefits. At the same time, through the online green security plan, it provides users with double protection of service quality and service price.

According to the person in charge of Baidu health, relying on the advantages of search entrance, baidu meets 200 million health search needs every day, and has accumulated a huge user pool. Baidu health takes authoritative health science popularization as the breakthrough point, continuously promotes one-stop health services including e-commerce, and rapidly arranges the big health industry. In the future, baidu health will continue to make efforts in e-commerce business to bring more convenient, high-quality and diversified health services to more users.

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