Let's imagine such a scene: see a computer on the Internet, ready to recommend it to your classmates. What will you do next? No accident, you will copy the product link, open wechat, find the avatar to recommend, and click send.
If everything goes well, he opens the link, looks carefully, is mercilessly jumped to the third party APP when preparing to buy, after a series of operations, finally patiently waits a few days, can receive the new computer. Of course, sometimes, he gets stuck in the first step, because the link is a mess
Now, if I tell you, there's a platform
Shopping and socializing for campus students
Lenovo U store is a shopping and social platform set up and operated by Lenovo, which is mainly for the new generation of college students. It is an innovative project of Lenovo's practical wisdom retail and integrated retail. Lenovo U, the platform's first incubation project, was launched in August 2020. By the way, it just went public last month
Of course, students in other regions don't have to worry too much. According to the project planning road map of Lenovo U store, Qingcheng store is only the first store to be implemented on the ground. Do n' t miss it.
Unique customer shopping value and social attributes
As a shopping and social platform for college students, Lenovo u store has the following unique advantages:
Same price for the whole network: Lenovo U store sells the product price to the standard couplet official website and the main third party e-commerce platform, as long as proves the student identity, any product guarantees to keep consistent with the entire network price;
Extreme delivery: Through the optimal layout of front warehouse and cloud warehouse and the logistics speed of Shunfeng distribution, the order delivery ability is realized, and the distribution efficiency is guaranteed;
Extreme after-saleWith the help of the construction and layout of offline entity integration service experience outlets in the major university cities in Chengdu, free services such as lifelong ash cleaning, software installation and other free services, as well as authorized and paid services for maintenance, installation and upgrading, are provided for the products purchased by student customers in the whole life cycle. On the one hand, it makes it easier and more convenient for you to find after-sales points.
Independent packaging:Lenovo u shop also specially designed the independent packing box, adhesive tape and card list, hoping to surprise the students.
In addition, after deep insight into the behavior pattern of generation Z college students, Lenovo u store focuses on building its own social attributes. On the platform, students can register to become lebei dandelion, realize the realization of social relationship sharing by means of social fission and carrying goods. They can also deeply participate in the activities of Lenovo u store's u-show live broadcast, u fun content community, u store community and E-sports PK competition, so as to release themselves.
If you perform well in this process, you will also have the opportunity to become one of more than 2000 Lenovo elite heroes in more than 100 colleges and universities in China, incarnate in campus Koc, and win many kinds of training programs for elite heroes, such as sales skills, career planning, management skills, etc., expand the interpersonal circle, broaden the horizon, earn the first pot of gold in life, harvest personal growth, and even get the internship resources to Lenovo Experience the world's top 500 enterprises.
B2c2c business model based on Omo concept
Lenovo U store aims at the characteristics of Z generation of college students, through the interest-driven and value-driven two main lines, based on the OMO (online merge online, online and offline fusion) concept, The three elements of online platform with significant advantages, such as convenient sales, extreme delivery and community network, and the unique value of services, stereoscopic display and scene building, constitute the B2B2C business model of Lenovo U store. Committed to online shopping
Walk alone fast, all travel far. Lenovo will continue to rely on strong innovation to
Started in the city, is determined to pour the country, looking forward to the small and beautiful Lenovo u shop project that day!