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Seeing Pixel 5 press conference, I feel Google smartphone business is going to give up therapy

via:雷锋网     time:2020/10/1 12:47:33     readed:1506

On September 30, us time, Google's annual hardware conference was officially held. For ordinary consumers, the highlight of the launch was the pixel 5 and pixel 4a (5g) - although they are no longer the core of Google's official script.


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Google also released Google TV services and matching Chromecast hardware at the conference, as well as a smart speaker called Nest Audio.

Frankly, honest, it was a somewhat tedious press conference, even a bit disappointing.

Google pixel 5: expensive mediocrity

This year's Google pixel 5 is too mediocre, compared with pixel 4 last year.

Google pixel 5 features a 6.0 inch perforated full screen on the front, with a 19.5:9 screen scale, 1080 x 2340p resolution, HDR support, and up to 90hz refresh rate.

One of the highlights here is that the top and bottom borders of Google pixel 5 are equidistant, which adds to its beauty.

Under such a design, there is no longer a large border above the front of the Pixel 5, which means that the generation has abandoned the radar sensor and the resulting face recognition function used last year —— Yes, Pixel 5 use post-fingerprint recognition.

On the processor level, pixel 5 adopts the high pass snapdragon 765G eight core processor. As a flagship model, the pixel 5 did not choose the snapdragon 865, which seems to be a bit out of line, but it may also be due to the consideration of power consumption and endurance balance.

In the built-in pixel, the pixel in 5 is not worth mentioning.

At Q

Anyway, pixel neural core has been abandoned by pixel 5.

However, in addition to the snapdragon 765G, pixel 5 still retains the Titan m security module to protect the security of the device.

On the shooting function, the Pixel 5 adopts the rear dual camera, which is 12.2 million pixel main camera 1600 pixel wide angle camera, the front uses 8 million pixel camera —— It is worth mentioning that the Google Pixel 5 adds a

In terms of charging and battery life, pixel 5 has improved a lot. It supports 18W wired charging, wireless charging and reverse wireless charging; it has a large 4000 Ma battery built in, and the official claims it can last for a whole day.

In terms of other configurations, pixel 5 has a type-C interface, supports IP68 dust and water-proof, supports Bluetooth 5.0 and NFC functions, and has two colors of just black and sorta sage.

On the price side, Pixel 5 has only 8 GB 128GB of a configuration, priced at $699(4745 yuan)—— With this moving price, Google Pixel 5 become the world's most expensive smartphone with Cellon 756 G processor.

Google pixel 4a (5g) and other intelligent hardware

Pixel 4a(5G)

In fact, in the 5g mobile phone system, it is not as highly valued as the 5g phone system.

Compared with pixel 5, pixel 4a (5g) lacks some functions, such as 90hz screen refresh rate, IP68 dust and water-proof, millimeter wave 5g, wireless charging, etc., and its battery capacity is 200 Ma smaller; however, it also has some exclusive functions, such as 3.5mm headphone interface and larger 6.2-inch screen.

Pixel 4a (5g) sells for $499.

Chromecast with Google TV

Although pixel 4a (5g) and pixel 5 are more discussed by users, the Google TV service and the accompanying chromecast with Google TV hardware are the focus from Google's official perspective.

Of course, with the blessing of Google search and Google Voice assistant, the whole experience will be better.

To complement Google TV, Google also released a hardware called chromecast with Google TV, which comes with a remote control.

Specifically, plug chrome cast with Google TV into the HDMI interface of your TV, and then you can use the above Google TV features. The hardware costs $49.99 and comes in snow / sunrise / sky colors.

Nest Audio

In addition to mobile phones and TVs, Google smart speakers have also been updated, this time with nest audio.

Nest audio mainly emphasizes the sound quality. For example, it is much louder than the first generation Google home speakers, and the bass is 50% stronger. It can also be tuned according to the content and environmental conditions through media EQ and Ambent IQ.

At the same time, it also emphasizes the intelligence, such as the linkage of multiple speakers and multi room control. Of course, it also has a built-in special machine learning chip (ML chip), which can also control the equipment in the home.

In terms of price, nest audio sells for $99.99.


In this conference, although Google has deliberately weakened the sense of existence of pixel 5, as the most important consumer electronic product category, pixel 5 is still the most concerned product. This time, pixel 5 shows the compromise and unwillingness of Google.

In fact, on pixel 5, Google has greatly adjusted its product ideas. In the past, pixel phones carried a lot of black technology, but the short board of product experience was also very obvious; this year's pixel removed the elements of black technology and added many functions close to user experience, such as large battery, reverse wireless charging, IP68, etc.

All of these can be regarded as Google's progress in hardware products, but the disappearance of black technology elements such as pixel neural core makes it a little more or less mediocre.

However, the price of pixel 5 is too touching. A mobile phone carrying a snapdragon 765G has set a high price that greatly exceeds that of the snapdragon 865. It is also confusing and daunting. Many foreign media commentators believe that $500 is the relatively reasonable price of pixel 5.

Considering the tragic experience of pixel phones of past generations, it is not impossible for the price of pixel 5 to plummet.

However, after this conference, a really noteworthy point is: is Google already frustrated with the pixel product line?

Or will Google want to give up pixel?

In this official blog, Rick osterloh, senior vice president of all Google hardware, also specifically said that Google is firmly committed to long-term hardware construction and is proud of the progress it has made in its product line, despite the challenges of 2020.

That sounds a little

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