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Google joins hands with new beauty to launch a new smart backpack strap integrated with Jacquard Technology

via:cnBeta.COM     time:2020/10/6 10:00:34     readed:528

At the I / O Developers Conference four years ago, Google announced a smart fabric project called project jacquard. As an idea for the company's ATAP division, it first worked with Levi to launch a smart denim jacket. There are also Cit-e backpacks Saint Laurent released with built-in Jacquard technology, but the product costs as much as $1000.


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(photo from Google / Samsonite)

However, this article is to introduce the latest cooperation between Google and new beauty. It is reported that the two companies have jointly launched jacquard smart backpack, which is more affordable than Saint Laurent.

The Standard Version / slim version is 220 / 200 US dollars, about 1494 / 1358 RMB.


In order to take care of friends who don't know jacquard technology, here's a brief repetition: Jacquard is a tactile fabric scheme proposed by Google, which can be integrated on items such as coat sleeves (or backpack straps described in this article).


Although the number of triggered gestures is relatively limited (slide up / slide / double-click), it can be used for simple media control (cutting songs, pausing / resuming music playing), or calling on Google assistant intelligent voice assistant.

Even so, jacquard's "wireless smart tag" has a low-key color look and can be recharged via a mini USB (or other form of port).


The jacquard smart backpack launched by Google x is available in standard and slim. The main difference is the horizontal / vertical zipper.

The interior of the backpack offers plenty of pockets, padded laptop compartments, and other features of a modern backpack. How many consumers are willing to pay $220 / 200 is another matter.

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