Source: new knowledge of science and Technology (ID: kejixinzhi)
When cook, dressed in a black T-shirt and jeans, appeared on the screen, Apple's most watched product launch began. Affected by the epidemic, apple chose to hold the conference online. In the early one hour press conference, Apple launched the homepod mini speaker and four iPhones in one breath, namely, the 5.4-inch iPhone 12 mini, the 6.1-inch iPhone 12, the same 6.1-inch iPhone 12 pro and the 6.7-inch iPhone 12 Pro max, all of which support 5g.
As the press conference was held online, there was no audience in the venue. When the new product was launched, we did not hear the familiar applause and cheers. But that doesn't affect the enthusiastic introductions of cook and other executives.
01 iPhone 12 is a big hit, almost in line with predictions
The first to appear is the homepod mini, a supplement to the homepod product line that has not been updated for three years. The homepod MINI has smaller size, fewer speakers, built-in Apple S5 chip, and the price is more affordable. It is sold for $99 and the behavior of China is 749 yuan. It is one of the cheapest Apple smart devices. However, due to the problem of service adaptability in China, the experience of homepod Mini in China may not be so ideal.
Next came the iPhone 12 series, which devoted a lot of space to iPhone 12 five G of technology, saying it could download data at up to four Gbps in the Verizon network and bring up to 200 Mbps of upload speed. The Chinese version does not support millimeter waves, but does not affect the use of five G in the country, we have seen the logo. of China's three major operators in Apple's PPT
It is worth mentioning that in order to increase the service life of the mobile phone, Apple has designed a mode called smart data mode, which will determine whether users need it or not, and then automatically select 4G or 5g. Users can also specify when to choose 5g. For example, users need to speed up the Internet when watching videos, while 4G is enough for text chat.
The appearance of the phone, due to Apple's increasingly poor confidentiality in recent years, iPhone 12 was exposed before the release, and as predicted, the iPhone 12 used the same 6.1-inch screen as the iPhone 11. then on, the arc border returned to the right-angle border of the iPhone 4/5 era. With the use of OLED screens, they were complained on the iPhone 11
iPhone 12 use of OLED screens throughout the department, proving that the OLED screen is the trend of the times, insist
The A14 processor used in the iPhone 12 series has been released on the previous iPad air4. Needless to say, Apple's processor is still the highest level in the industry, and it is the world's first mass-produced chip with 5nm process, which improves the performance of A13 by 40%.
While demonstrating the A14 performance, Apple also released a demo video of "League of heroes" mobile game running on the iPhone 12, which clearly does not need to worry about the iPhone 12's game performance. And "League of heroes" mobile game is about to arrive in IOS platform news also let the majority of players excited.
007 background music, apple female executives pretended to open the safe, the box is a smaller safe, layer by layer after opening, the items exposed: previously predicted exactly the iPhone 12 Mini. It's 5.4 inches and weighs only 133 grams. The weight of the iPhone 12 has dropped to 162 grams, which is much lighter than the 194g weight of the iPhone 11. For the generally biased 5g mobile phone market, Apple has made a light impact.
The iPhone 12 Pro Series released later is more devoted to the field of professional imaging. The iPhone 12 pro's rear telephoto lens is equivalent to 52mm, which can achieve 4 times of optical zoom; the iPhone 12 Pro Max rear telephoto lens has an equivalent focal length of 65mm, which can realize 5 times optical zoom.
Pro Series also added raw format photo support, can shoot 60fps Dolby horizon HDR video, Apple claims to be able to achieve professional film shooting standards, but do not know whether there will be a film team to use it to shoot the whole process.
02 price rise and fall, cancel charger hot discussion
In terms of the price you care about, the price of the iPhone 12 has actually increased, from $699 of the iPhone 11 to $799, and the price of the Bank of China is 6299 yuan. The iPhone 12 mini and 11 are the same, 5499 yuan. That means that at last year's price, you can only buy a machine with a smaller screen. 5.4 inches can meet the needs of the small screen party, but for users who want a bigger screen, they have to pay more.
Compared with the previous generation, the price of Pro Series is reduced. The starting price is 8499 yuan and 9299 yuan, and the basic storage capacity increases from 64g to 128G. But in addition to the imaging system, the difference between pro and non pro models is getting smaller and smaller. Whether to choose pro or not depends on the subdivision needs of users.
It has to be said that Apple has cancelled random headphones and chargers on environmental grounds. Apple says it consumes less raw material for every iPhone sold. Cell phone packaging will become smaller, meaning that the same transport tray can contain more than 70% of the equipment and reduce carbon emissions. Apple expects these changes to reduce carbon emissions by more than 2 million tonnes a year.
But many people disagree that apple is actually trying to save parts and shipping costs. Users still need to buy extra chargers, which are not small expenses, whether they buy Apple's wired chargers or wireless chargers.
For Android users who don't have an apple charger on hand, it's unclear whether this will affect their intention to resell apple. Apple also called the move "proud" and encouraged other manufacturers to follow suit. If the removal of the extra charger is really the trend Apple wants, it's not good news for consumers.
Apple shares fell 2.65% to close at $121.1, with a market value of $2.07 trillion. But the stock price trend after that still depends on the market trend.
Evaluation of polarization is still a sound work
Overall, the iPhone 12 series is consistent with cook's consistent conservative and steady characteristics. 5g addition, thinness, screen upgrade and processor upgrade are some of the product responses that must be made, and some are routine upgrades.
The radical evolution and radical innovation in the era of jobs are hard to see in today's apple. Fans who hope that Apple will change the world again may be disappointed again. Judging from the market reaction, cook's strategy is successful. The iPhone 11, which was considered mediocre at the time of its launch, has sold well after its price reduction, creating the highest global shipment of 37.7 million units in the first half of this year. Apple's market value also broke through the $2 trillion mark on August 19 this year, becoming the first publicly listed company in the world to break through the 2 trillion market value.
The company introduced 5 G, in the iPhone 12 system rather than castrating 5 G. in parity models, as some predict On the one hand, it is a choice that must be made under the wave of five G ." by 2020, Apple will not support the five G」 to make Apple lose its competitiveness, but on the other hand, Apple's support for the five G will accelerate the popularity of the five G. Falling prices and market expansion will allow more mobile phone manufacturers to join the five armies, just as Apple's previous contribution to fingerprint identification and 64-bit processor popularity.
Four different products also allow Apple to cope with more segments of the population.
IPhone 12 is obviously a conservative rather than innovative work. As a mobile phone, it can meet the requirements of a high-end mobile phone in all aspects. However, as a technology product, it also carries the expectations of some fruit powder for scientific and technological innovation. In this case, it is common to have polarization in evaluation.
Doughty, a senior fruit powder and technology we media person, told us, "series 12 is a stable but somewhat insipid mobile phone. Of course, there are not too many bright spots, which may be biased. For example, 5g, the signal problem that has plagued Apple users for many years may be alleviated. For example, the appearance of the retro style really makes people feel nostalgic. The overall improvement of camera and screen level can bring better user experience. If you are a dual user of iPhone and Android, you will realize that iPhone may not be better than Android in terms of parameters. However, in terms of actual user experience, the next generation mobile phone can still be slightly better than Android, not to mention the 12 series with comprehensive performance improvement. "
"However, it's a pity that Apple's toothpaste squeeze upgrade has made apple lose the advantage of many positions ahead of its competitors. The 60Hz screen is really disappointing. In 2020, the whole system does not support a high refresh rate of 120Hz. 3D touch didn't return in the end, and there was no change in Liu Haiping. IPhone is really not a very attractive product for the party on the sidelines. "